Senior Fashion Marketing People Analyze Micro-Blog'S Influence On Fashion Communication

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　 Ever since micro-blog , fashion The world really entered the fast era of "a hundred flowers bloom".

I don't know if there is such an experience: when you are riding on the subway, waiting for a red light, even when your body is walking in the bathroom, you will touch the screen and enter the world called micro-blog. Because with micro-blog, the time of waiting or short suffering is filled with richness and vividness. In my micro-blog, all kinds of avant-garde street, the official micro-blog of fashion brands, and fashion micro-blog become the three main players. Indeed, it has not only succeeded in helping people shift conflicts, making the waiting process easier, but also enabling people to feel the immediacy and transparency of information.

With micro-blog, the fashion world has really stepped into the fast growing era of "a hundred flowers bloom". In fact, there are two meanings in this sentence. First of all, it helps people to enter the "Fast Fashion" in a real sense, and the fashion communication in the past is from the first four. Fashion Week On top of that, the major brands have been released for six months in advance. People need to wait for at least six months before they can feel the trend of big brands. Then, the fast fashion brands such as ZARA, H&M, Topshop, Cotton ON and so on have changed the rules of fashion communication. They have followed the trend rapidly and intensely. The clothes that people saw in the show half a month ago may have been sold in these stores. However, for people, it is still a matter of time for them to fully and fully feel these popular points. At least, we have to wait for the time of the design, production and transportation of these fast moving people. More importantly, whether the first line brands such as Chanel or LV, or fast fashion brands that win the speed and price, the trend of fashion is one-way street. People can only passively understand fashion and feel the trend on the route they prescribe.

Since micro-blog's popularity, fashion micro-blog owners and street makers have begun to modify the fashion communication and popular rules of the game. People began to use micro-blog's quick, optional combination or even a bit confusing way to show their understanding of style wear. UNIQLO collocation Chanel, H&M with LV, Vintage (retro) style mixed Punk (Peng Ke) taste, these become commonplace. Since the pioneers created hazel bland, later came to imitate predecessors' way, imitate, deconstruct and rebuild, showing colorful colors, the fashion world has lost many "one-way street", and many more three-dimensional roads.

There are three subdivisions in classical fashion communication: first, fashion is started by people at the top level of society, and gradually accepted by the following social strata, such as the original "NEW LOOK"; second, fashion flow is horizontal flow, for example, blue and white porcelain in China can also be seen for a while in Europe and the United States; third, fashion is popular from bottom to top, which is a typical fashion of young rock punk elements in Pyramid. The three modes of transmission have been very different in the past years, and have been leading for several years. The emergence of micro-blog has made the three popular ways have a "coexistence stage". In other words, as long as you have enough ideas and ideas, it is not difficult to be a popular leader from the micro-blog world to the real world. For example, the entity shop in Hangzhou and the unique "Fukano Chunobu" on Taobao.

Looking at the style matching and wearing photos of the fashion micro-blog owners, I think of the "swallow tail butterfly" singing "you are the fire, you are the wind, you are the temptation of the angel, let me make the swallow tail butterfly embrace the last dream." But micro-blog's fashion world has no end, but more and faster.