Men'S Underwear Consumption Survey &Nbsp; Brand As An Important Factor
With the change of consumption concept, men
Underwear
The consumption has already started from randomness to branding. More consumers will change their habit of buying low price underwear in supermarkets, but enter professional men's underwear stores to consume underwear products.
In addition, men's underwear industry has no peak season, and the market space is larger.
Men's underwear consumption survey is only 8%, very satisfied.
According to the survey, only 40% of the male consumers are satisfied with underwear. Only 8.4% of them are very satisfied. 49% of the consumers have a general attitude towards buying men's underwear. This group of people is expecting a brand of personality and fashion.
Among the factors that are not satisfied with men's underwear, the limited choice of styles is the main factor of dissatisfaction. Secondly, the price of foreign brands is high, and the third place is that the color of products is not up to the fashion.
Who will buy men's underwear?
A survey shows that 26-29 year old men wear underwear by women.
Buying on behalf of
The proportion is 30.4%, mainly purchased by lovers or spouses; 30-45 is the peak period of male career, and the proportion of underwear that is bought by women continues to grow to 60.26%.
In all stages of men, the trend of underwear purchasing by women is obvious in the two stages of male consumers.
Therefore, how to guide men's friends to buy underwear for the first time is also a necessary service skill for men's underwear shop.
Do men often buy underwear?
Buying underwear for men
frequency
On the other hand, the frequency of buying underwear is mainly concentrated in three weeks / month, once a week, once a week.
With the convenience of the Internet, Chinese men pay more and more attention to underwear consumption, and the speed of underwear replacement is rising rapidly, and they have begun to wear different underwear on different occasions.
Among them, the fashionable style, the material quality and the reasonable price are the main factors for consumers to choose men's underwear.
At present, the prices of men's underwear and skin care products are quite different in China.
Most domestic manufacturers are low in price but poor in quality, while the eighty or ninety lowest price of foreign products is hundreds of thousands.
The potential of men's fashion underwear market will be infinitely enlarged and huge market opportunities will be created on the basis of the huge group of men.
Therefore, businesses should innovate independently and create our own fashion brands so that we can seize market opportunities and seek further development.
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