Who Will Dominate The LVMH And PK?

The luxury brands that had created two digit growth in China have been blocked in recent two years, and the impact of anti-corruption and Hongkong occupy almost all the reasons for the poor performance of every luxury brand.

The British brand Burberry, which released its two quarter earnings in July 15th, is still bogged down.

According to LVMH's report, revenue growth in the first half of Europe and the United States was 10%, while Japan was 8%, while other parts of Asia were in negative growth, down 5%.

Compared with competitors, Kai Yun has succeeded in getting away from China.

In the first half of this year, Gucci's revenue in China increased by 4% over the same period last year.

Jean-Marc Duplaix, the brand's chief financial officer, explained in a conference call that the main reason for the increase was the price reduction strategy implemented in Asia, and that the discount strategy in China also worked well.

Gucci offers nearly 50% discount to Chinese consumers to help clean up inventory left during the previous creative director.

In order to cope with the decline in both the number of tourists to Hongkong and the demand for consumption, Gucci's plan is similar to that of Burberry, aiming to save costs from the rental of store rentals.

Kai Yun (Kering) and LVMH reported good news in July 27th and 28, two days: the first half of 2015 witnessed a surge in revenue.

In contrast, the Fran ois-Henri Pinaul Pinaul group was slightly inferior, with sales growth of 8% (revenue of 5 billion 510 million euros, or about 37 billion 820 million yuan).

The LVMH group increased by 9% (revenue of 16 billion 700 million euros, or 114 billion 620 million yuan).

Exchange rate fluctuations, such as stronger US dollar and lower euro, make Europe

The company has benefited a lot from it.

According to the earnings report, two French luxury goods groups are gradually coming out of the sluggish sales period.

What is the more effective way to get rid of it? We try to make a comparison from the following angles.

LV has always been regarded as a cash cow of LVMH group. This time it has also failed to live up to shareholders' expectations.

Although LVMH has never disclosed its own performance according to the brand, the proportion of fashion and leather products with LV as the top card has accounted for more than 1/3 of the group's revenue, reaching 5 billion 900 million euros (40 billion 470 million yuan), an increase of 5% over the same period last year.

Among them, LV has made great achievements. The classic Monogram and new leather products have received high praise from the market, especially Chinese customers.

Jean-Jacques Guiony, chief financial officer of LVMH, said that the turnover of Chinese contributions to LV around the world surged by 10% in the first quarter.

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The main brand of Gucci, the rebound trend should not be underestimated.

After experiencing "aging" and management changes, Gucci finally got out of the negative revenue growth.

As of June 30th this year, Gucci's sales grew by 4.6% in the second quarter, exceeding analysts' expectations.

As a cash cow for luxury brands, leather has also given enough attention to this category.

On the 27 day, Kai Yun announced the appointment of Grita Loebsack, formerly the Unilever global skincare executive executive, as the 6 emerging brand CEO of the "luxury fashion and leather goods department" Alexander McQueen and the Paris family.