SELECTED Creative Director Aaron New: Enjoy Your Own Process.

Today, with the trend of price reduction, the major brands are looking for new selling points to drive sales.

SELECTED officially launched the women's wear line. Recently, the brand has released its entry.

The largest ever fashion show for men and women.

SELECTED brand creative director Aaron New said in an interview that opening up the women's clothing market is to enable more women to have more and better choices and to make their own choices.

Talk about fashion in China.

It is interesting to say that China's attitude towards fashion is also very open, influenced by different styles, and develops very fast.

Nowadays Chinese people pay more and more attention to the quality and style of clothing, not just pay attention to it.

Fame.

At the same time, Chinese people also pay more attention to fashion and enjoy the process of dressing.

To open up women's wear line, is it for sale? Aaron New said, first of all, it was found that female customers had such demand, followed by sales.

Aaron New believes that Chinese women do not have many choices in clothing, some brands are cheap, they are thrown away in one season, and SELECTED pays attention to quality and detail, hoping to provide different choices for Chinese women.

At present, SELECTED has 200 women's wear stores, and will continue to expand in the future. Aaron New said that men and women can buy clothes that suit them if they want to combine men's clothing with women's wear.

Aaron New recalls that compared to women's wear, China's men's wear market has been very active in recent years. I remember that when he came to China 8 years ago, men's wear design basically copied some of the international works, and now has its own style.

Finally, Aaron New is a weapon for consumers. Don't stick to buying big cards. Instead, you should choose to fit yourself and suit yourself according to your physical condition.

It's fun to dress up and improve your image. You should enjoy this process.