The Development Of Textile Enterprises In The New Era Should Also Pay Attention To Brand Culture

"Shangqingtian" is a name for "three major textile industrial bases" in China from the 1920s to the 1970s, and Qingdao people have always been proud when talking about Qingdao's once brilliant textile industry. As the main body of inheriting the century old history and culture of Qingdao Textile, Qingdao Textile Union, a century old enterprise, has opened a new chapter in the rapid development of the company in the new century.

　　Part 1

Comprehensive enterprise with complete industrial chain

As the main body of inheritance and innovative development platform of Qingdao's century old textile civilization, Qingdao Textile Union Holding Group Co., Ltd. is a comprehensive enterprise with textile as its main business, cotton textile industry as its core, industry and trade as a whole, industry university research integration, and complete industrial chain supporting facilities.

Adhering to the development goal of "characteristic textile, scientific and technological textile, and healthy textile", based on the industrial advantages of the Taierzhuang Industrial Base itself, and relying on the support system of the Group Company in the industrial chain and supply chain, we will integrate and form an all-round core competitive advantage of the industrial base.

　　Part 2

Industry university research cooperation, quality and enterprise development

The company's products are mainly differentiated multi-component functional textiles, which are widely sold to well-known fabrics and terminal brands at home and abroad. Among them, Qingdao Textile Union Fiber Technology Co., Ltd. and Qingdao Textile Union (Zaozhuang) Fiber Technology are wholly-owned subsidiaries of Qingdao Textile Union Holding Group, mainly providing differentiated yarns for knitted underwear, woven fabrics, knitted sweaters, household goods, etc.

The enterprise attaches great importance to industry university research cooperation, and has successively carried out technical cooperation and product development in different dimensions with Shandong Academy of Textile Sciences, Ocean University of China, Qingdao University, Donghua University, Taiwan Textile Research Institute, Beijing Institute of Clothing Technology and the Military Supplies Research Institute of the General Armament Department of the PLA, and practiced the enterprise oriented scientific and technological innovation model of combining industry, education and research.

We actively promoted the strategy of "prospering the enterprise through quality", passed the ISO9001 quality management system certification, actively implemented various forms of quality management measures, and established quality management systems such as the Product Quality Control System, the Quality Management Assessment System, and the Regulations on Quality Control of Yarn Greige. The comprehensive quality level of cotton yarn reached 5% of the level of Uster Bulletin, The factory qualification rate of grey cloth is more than 99%.

　　Part 3

Marketing and promotion of high-quality brands

The enterprise attaches importance to the construction of marketing system, optimizes business process and product structure according to the goal of "big market, big customer and big order", increases the research and development of new products with high added value, and improves product quality. Through the network platform, domestic and foreign textile professional exhibitions and textile professional media, the innovative products are timely publicized and promoted to expand brand awareness.

The enterprise pays attention to brand promotion and actively cultivates the brand of terminal products. The "Yun" new Chinese style home textile has gained a certain popularity in Qingdao, and the market share of brands such as "Heinor" clothing is also rising steadily. The multi-component functional yarn of "Qingfanglian" brand was selected as a famous brand in Qingdao, and the conductive fabric of "Qingfanglian" brand and the renewable environmental friendly high-end fabric of "Qingfanglian" brand were rated as famous brands and high-quality brands in Shandong Province.