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Using Environmental Protection To Resist Gorgeous "Useless": Making China Restore Luxury

2008/7/15 15:11:00 19

Using Environmental Protection To Resist Gorgeous "Useless": Making China Restore Luxury

Mark, with the praise of nature, ended the Paris fashion week.

These masterpieces with eternal timeliness have restored the essence of clothes and their primary functions. "

Le Monde (France's Le Monde) commented on the last show of the Paris fashion week this year.


On the afternoon of July 3rd local time in Paris, Marc, the designer from China, brought the brand "useless" and many of the top top brands to the Paris fashion week at the same time. This is the first appearance of Chinese designers and Chinese brands on the Paris fashion week.


Use environmental protection against gorgeous


Marc, the Chinese designer who first boarded the stage of the Paris high fashion week, is obviously in opposition to the luxury theme of Paris fashion week.


In this show named "luxurious poverty", there are no noble models, only the "laborers" of different colors. The clothes they wear are very simple. They are "clothes that workers can wear."

The only thing that goes with the other brands' advanced customization is that they are a lot of time spent on hand sewing.


The biggest feature of these clothes is also "environmental protection". The fabric is made of four kinds of natural materials, linen, linen and wool, and natural dyes are dyed with natural dyes. Even the shoes on model feet are made of recycled materials. The environmental protection is carried out in the end, and environmental protection is used to label the show.


Refresh the concept of "made in China"


This time, "anti tradition" moves on the Paris fashion week, Marco said she was not trying to beat her.

She believes that this series of clothing reflects her attitude towards life. "In today's world, poverty is the most luxurious way to have rich and free spiritual life."


The "rebellious" show was also recognized by Didier Grumbach, chairman of the Paris High Fashion Association. He believes that the high fashion week is the best stage for Marco, which has strong experimental and reflective works.


Zhao Qian, head of the China High Fashion Association, also believes that "useless" has restored the essence of luxury and made foreign designers aware of the strength and creativity of Chinese designers and refreshed the concept of "made in China".


It is reported that "useless" will not be sold, so that "useless" can be truly useless, from another point of view to explain the essence of high fashion useless.

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