Mao Yijun: The Three Realm Of Women'S Entrepreneurship

She often used Edison's story of inventing electric lights to inspire her employees and herself: every failure represents a step closer to our road to success.

Over the past few years, she has pformed from a small woman in a position of superiority to a mature entrepreneur who is able to face the ups and downs of life in the face of the ups and downs of life.

Mao Yijun, general manager of the beauty chain of private beauty club.

He graduated from First Military Medical University in Guangzhou in 1984 and worked in a military hospital in Guangzhou for nearly twenty years.

After being pferred to work, she worked as a consultant for women's reproductive health. In December 2005, she founded the first nationwide beauty chain, which is based on female privacy maintenance.

In a coffee shop in Dongtang, Mao Yi Jun came to the "three realms" that she experienced in her pioneering work.

The first realm: only on the West Tower, looking to the end of the world.

After converting from a hospital in the Guangzhou military region, Mao Yi Jun worked in a large state-owned enterprise, worked as an accountant and manager, stable and relaxed, and was a envy in the eyes of many people.

But a series of misfortune pounced on her without any sign. Her father was seriously ill in hospital and her husband was blind.

The pressure of life pressed on her shoulder.

In 2003, Mao Yi Jun decided to quit his comfortable job and stir up the burden of life.

With more than 20 years of medical experience, she was successfully recruited as a female reproductive health consultant in a beauty department.

With her solid foundation and exquisite skills, she cured many customers who were tortured by gynecological diseases. She quickly had a group of loyal followers. They all suggested that she set up a professional club with "private maintenance" as the theme.

But there is not a similar professional club in the whole country. Because most customers have gynecopathy, they usually think of going to the hospital. Is there a development prospect for such a cold industry?

Mao Yijun is also very confused, but so many years of medical experience, she also deeply realized that almost 80% of women are suffering from gynecological diseases, and the hospital is just for the patient to relieve a momentary pain, can not cure the root, the root needs to be maintained regularly. Once the majority of women realize the importance of private conservation, the market prospect will be very wide.

At the critical moment, her parents also gave her the greatest trust and encouragement. Her father, who was very ill, wrote down the three realms of Wang Guowei, a Qing Dynasty commentator, with her trembling hands under the help of her mother.

She is determined to give it a try.

In December 2005, after three months of preparation, the "long beauty myth" was established. She said that the name "the long beauty myth" not only expresses her pursuit of eternal beauty, but also is an ideal, a pursuit and a realm for her career.

The second realm: for the Iraqi people to wear away, the clothes will be widened and they will never regret.

The club has only one recuperation room, one desk and one employee, 150 square meters.

But with the accumulation of fame and connections, it attracts a large number of customers, many of whom are attracted to come from abroad.

Franchisees also came to visit, opening less than four months, the first franchisee was established, followed by second, third...

Over the past year, Hubei, Jiangxi and other provinces and municipalities have established 38 franchisees, and her store has increased from one employee to dozens, and the shop has expanded from 150 square meters to more than 500 square meters. At that time, Mao Yi Jun is the busiest. She travels to various franchises every day, giving lectures, training and visiting new franchisees.

But when she thought that everything was on the right track, there was a serious problem in the Clubhouse: the traffic volume was reduced, the new customers were not, and the old customers were left behind.

In the face of sudden changes, Mao Yi Jun was puzzled.

Through a survey, she realized that she had spent too much time in joining, but neglected the management of the clubhouse.

Aware of the serious problems, Mao Yi Jun decided to stop joining.

When the news came out, many franchisees were anxious. During the period, a very interesting thing happened. A businessman in order to win the alliance, he decorated the storefront in advance, then came to ask for help, but Mao Yi Jun still refused.

In the face of the money sent to her door, she was not unmoved, and at the time, she was unable to pay wages, and a large number of mature and excellent staff were losing, but she resisted the temptation.

She said that there were so many problems at the head office that it was the result of insufficient accumulation and accumulation. At this point, if we continue to accept the alliance, we will be irresponsible to the franchisees on the one hand. On the other hand, we will destroy the prestige established before.

The third realm: the masses searched for him, but the Iraqi people were in the shadow of the lights.

She told herself: I must endure loneliness, not be confused by temporary interests, and do quality first.

Facts have proved that this decision is correct, and it saved the myth of long Mei.

Over the next few months, she and her team worked overtime day by day, and implemented a series of reforms: the clubhouse was clearly positioned as a beauty department, and the correct guidance for employees and customers was that the health club was not a treatment Club; the upgrading of the project system was promoted in a comprehensive way; service items were developed from one to eight; comprehensive training for employees, including business ability, service awareness, service etiquette, etc., were employed by senior managers of high salary organizations engaged in beauty shops, and professional management and training.

In the past four months, the club has gradually recovered its former anger. At present, the club's business has been very stable, maintaining a 300% growth rate for two consecutive years.

But Mao Yi Jun did not dare to relax. She said that only by constantly learning can the evergreen tree of enterprise development be ensured.

This time she also reported a tuition fee of 150 thousand and a school system for three years.

Mao Yijun reminds you: possible business risks:

The invisible cost of this line is high, because of the long working hours and the "one to one" service, the qualified employees are hard to find and the salaries are high.

Customers do cards, but the rate is not high. Once this problem arises, we must create attractive points for customers in time.

Entrepreneurship must be knowledgeable:

For entrepreneurs who want to enter or enter the beauty industry, Mao Yi Jun reminds:

Before going into business, you must understand the operation rules of the industry. You can't take it for granted. You don't know it. You can find a knowledgeable person to manage or find partners.

But finding partners has risks, which may cause conflicts in terms of management concepts and so on.

Enterprises should learn continuously.

Never be eager for quick success and instant benefit, be tolerant of loneliness, strive for perfection in every detail, instead of dragonfly.

The beauty products of agents should not be greedy, but must have core and characteristic products, and quality must be guaranteed.

To do well before joining the alliance, we must first have enough accumulation and precipitation.

If you want to be professional, you should have a clear understanding of the industry and have a strong identification of products. If you blindly introduce products, you may hurt customers and hurt brands.

Three levels of learning achievement

Mao Yijun said that the three realm that the father gave her tells us that the great cause of the past and the present and the university need to go through three realms: the first level is about the incomprehensible expression of confusion before the entry, the confusion, the hesitation and the pain of learning.

The second realm is about their diligence, perseverance and tenacity when they climb the book mountain when they are diligent, persistent, and strive for knowledge.

And the third realm is that these people work hard to get home, connect with each other, perfect in their work, swim in the learning sea is better than walking in a leisurely way.

Mao Yijun told reporters that the myth of long Mei can quickly return to life and maintain rapid growth. The key is that she and her team have strong confidence and continuous learning attitude in this industry.

If she did not "seek thousands of degrees in the crowd", how can we have a surprise today?

If she did not "join the WTO", how could it be "born today"?

If she did not "obsess", how can we have today's "Epiphany"?