Multi Factor Analysis Of The Reasons For The High Price Of Women'S Shoes

Women's leather shoes are mostly six hundred or seven hundred yuan.

There are nearly 20 women's shoes in a mall in Hankou liberation Avenue, with five or six brands priced at more than 1000 yuan, and the most expensive pair selling 1389 yuan.

The salesperson said that this single shoe was new and hit 20 percent off, and the author reckoned it would cost more than 1000 yuan.

Most brand shoes are priced at six hundred or seven hundred yuan, discounted, and finally five hundred or six hundred.

It's hard to find shoes for more than 300 yuan and a pair.

A consumer turned around and tried not to buy a few pairs of shoes.

She told the author: "now it's too bad to wait for a discount."

   　　 据称成本上涨二三成

"In the past two years, the cost of labor and raw materials has increased by more than 25%.

Yesterday, Miss Sun, a well-known shoe industry in Shenzhen, told the writer that since the implementation of the new labor law, employees' insurance and wages have been rising.

Transport costs are also rising.

Similarly, similar costs for downstream manufacturers of shoe enterprises, leather goods suppliers, accessories manufacturers (shoe heels, threads, etc.) are also increasing.

In addition, with the upgrading of consumer demand, some ordinary fabrics have been upgraded, and the cost has naturally increased.

Pricing is three or four times the cost.

A shoe manufacturer revealed that the price of footwear finished by shoe manufacturers.

The price of shoes is generally 3-4 times the cost, and the big brand is 4-5 times.

He told me that the spring in Wuhan was short and the selling price was high in the early stage, so that the "Ben" was first recovered, and the late selling products could be dealt with at a special price.

However, the bestsellers do not generally reduce their status.

"Before making profits and losing money" is a common pricing strategy in the industry, "he said." besides, the accessories of big brands are provided by specific manufacturers, and these unique accessories can not be found on other shoes, so they are "monopoly" prices.

Secondly, brand maintenance requires a lot of advertising investment.

    　　商场费用“抬高”售价   

"Shopping mall buckles are also unavoidable expenses," the supplier said. Each store sold 100 yuan, and the shopping center raised 25 yuan -30 yuan points.

In addition, the mall and the supplier must sign the guarantee contract. The part that has not been completed will be paid by the supplier himself.

In addition, a festival will involve all kinds of activities in the mall, and eventually the manufacturers and consumers will "pay the bill".

To this end, many shoe companies have changed their business models, from setting agents to opening branches directly from factories to all major shopping malls.