Italy Chinese Clothing Business Enters European Brand

　　据意大利《欧联通讯社》报道，意大利作为西方服装品牌王国，不仅拥有众多的欧洲知名品牌，像范思哲、古孜、路易威登、香奈尔等世界知名品牌比比皆是。近几年，虽然在意大利纺织服装市场华人企业经过多年努力，已经占据着相当大的市场份额，但华人纺织服装产品能够跻身欧洲品牌系列的却凤毛麟角。

Recently, at the 2010 International Fashion Exhibition in Milan, Italy Davies Jack (DELVES-JK) clothing company as a new star in the fashion industry, with its unique style, streamlined design and the participation of many famous designers, its products have been widely praised by the industry.

The author asked curiously, Xu Yuejuan, the hostess of the clothing company and the famous fashion designer in Italy, can such a "sky" clothing be sold?

Xu Yuejuan said with a smile that Davies and Jack were particular about the design. Each garment was a work of her or a famous designer. Each piece of material and workmanship is very exquisite. Its characteristic is that many tasks are made by traditional manual methods.

Therefore, it is very popular with consumers.

The competition in the European clothing market is undoubtedly fierce, and the competition among enterprises lies in the choice of commodity positioning and brand competition.

Davies Jack chose a special consumer group for himself, and got an accurate positioning of the merchandise.

It cleverly combines the corporate brand with the famous brand designers in Europe, so as to build its own brand and finally succeed.

Davies Jack has become the representative of Italy's "sky price" clothing and has become a famous European brand.

Xu Yuejuan was also the first Chinese to sell "sky high" clothing in Italy because of the sale of "sky high" clothing.

The success of Davies Jack is worth learning from Chinese enterprises. It provides a new idea for the development of Chinese clothing enterprises, which is the strength of the brand and the value of intangible assets.

It tells people that designing and branding will be the most powerful tool to build a firm market in a competitive fashion market.