Fashion Micro-Blog Butterfly Effect: Exposure Modeling Big Show

If you are concerned about fashion for a long time, you will find that the fashion circle is definitely one of the most active people in the micro-blog world.

I believe that in the future, the influence of micro-blog will only increase, because it will adapt to the pace of information updating in modern society, meet the basic needs of the picture reading era, and more importantly, it will reproduce the strong power of word of mouth in the virtual world.

It is no exaggeration to say that this is the era of universal micro-blog.

Maybe it is because of the reasons why Twitter was banned in the mainland. In addition, almost everyone in Hongkong used the Internet to use mobile phones, so that micro-blog was also very popular in Hongkong. Newspapers even added blocks to update the gossip updates on some micro-blog celebrities every day. For the first time, they felt on the social network that the three sides of the two sides were happy.

If you have micro-blog and pay attention to fashion for a long time, you will find that the fashion circle is definitely one of the most active people in micro-blog.

The reason for this is that people who do the media have the information mad symptoms, so that they can find, share, and try new things, for fear that they do not know anything or know a little bit late. Secondly, people who do the media have the right to control the words, whether they are good or not in the cover of a magazine, whether a designer of a brand is likely to be fired, always express their views through various channels, and then relate to the industrial chain of the fashion industry, celebrity celebrities are also popular, brand PR is also popular, and no longer out.

So, ELLE, Vogue, Marie Claire, GQ, etc. you can think of the leading editors and editors of famous fashion magazines all over the world. They all take the lead in micro-blog. On the one hand, they keep up with the situation, and on the other hand, they can help their own media to do propaganda.

The fashion stars in China share the wonderful moments of Chanel Shanghai big show on Sina micro-blog.

The speed of information update on micro-blog is in seconds, which is unmatched by any fashion media in the past, and the real world is changing.

So the biggest attraction of micro-blog is instant feeling, scene feeling, satisfying people's peeping desire and curiosity.

You can see that a chief editor is sitting in a corner of a row that is not in the front row of a fashion week, or a everyday look in the toilet, or even a party after a mess, because it's not a PS photo of the best angle in the magazine, but a real life.

In real life, you can't use Photoshop to do touch up, because it's real, so moving people.

Micro-blog can really shorten the distance between people.

Everyone commented on the same matter, and even discussed whether the effect was resonant or disagreement. The interaction at that moment was like meeting and chatting, and each other's identity became no longer so strange, or even the possibility of becoming a friend from strangers.

A lot of amazing things have happened on micro-blog. For example, I once complained that I couldn't buy a magazine. I immediately told my overseas friend that I could send a copy of this magazine. It happened more than once, and I also acted as a magazine buyer.

In fact, you never know anything more than you know, so many times we need more perspectives and perspectives.

In my view, micro-blog has played a very competent role in this respect, with much information and fast feedback, and most importantly, a lot of information comes from unofficial sources.

In fact, micro-blog's first ancestor Twitter has been hot for some time in foreign countries. Many fashion people are in Twitter every day, so that style.com, known as the online fashion Bible, has assembled all the most authoritative and popular Twitter in the industry in 2010 during the spring and summer fashion week.

The famous fashion information website also has regular hot update Twitter Twitter Troll.

Robert Duffy, group leader of Marc Jacobs, also speaks of the power of Twitter when it comes to the future of the fashion industry.

What surprised him most was that through Twitter, he knew how famous the Marc Jacobs worked with him for 26 years, and it was very incredible for him to have direct conversations with consumers from all over the world.

The famous fashion designer, Hedi Silmane, has also used the advantages of new media such as Twitter. First, compared with professionals, he sometimes values the opinions of amateurs. Twitter gives everyone the right to speak and comment. For designers, they often get the inspiration of "another kind of thinking". Secondly, from the perspective of design, they are also helpful to young designers or independent brands. If they use wisdom or creative use of Twitter, they will immediately attract the attention of the audience.

To put it this way, the latter is reflected in micro-blog.

Some time ago, there was a very funny "cheat Hu" incident on micro-blog. A suspected publicity campaign was sent to micro-blog on Wang Feixin's modeling. At that time, everyone cheered the Queen's back, and had a good reputation for her concave sculpt, and began to win a big game of guessing game. So Zhang Naxin, an independent designer in China, jumped out to identify her own design. Who knows, at last, there was a tall person who broke the news that it was not a queen of heaven, but a super girl Shang Wenjie. Everyone immediately sighed, regretted, praised, and changed and began to criticize one after another, but the designer Zhang Na was really famous.

In addition, if we still have the impression, it may not be forgotten that the last period of time people in the Alexander McQueen death is also in his last few Twitter search for clues, so the influence of Twitter is not far and near.

The strategy adopted by Sina micro-blog in China is the star effect. First, it attracts a group of stars, and then attracts many fashion celebrities in the circle, including several fashion icon, which is famous for clothing in Hongkong, such as Wyman Wong (wymanwong), winifredlai, and tsuihoying. The daily snapshot is the favorite attraction of fashion people.

Mobile phones can be more convenient for micro-blog, and almost wherever they go, I occasionally do it. I believe that wearing a diary is like this.

Besides Street pads, some fashion people who use micro-blog to do good deeds, such as mainland fashion designer xanderzhou, have done charity auctions on micro-blog to raise money for victims in Yushu, making full use of micro-blog's interaction.

In the wake of micro-blog's strong rise, some of the earlier social networking sites also showed gloomy fatigue. Many of their friends complained that "happy net" was becoming less fun, and Kaixin became "unhappy". So these days, we suddenly discovered that there was a small star on Sina's personal front page. The original micro-blog account can be tied to the happy network account. The effect of the original binding is just that your micro-blog has become an automatic update of the happy network record, which can only prove that micro-blog is the mainstream.

I believe that the influence of micro-blog will only increase, because it adapts to the pace of information updating in modern society, meets the basic needs of the era of picture reading, and more importantly, it reproduces the powerful power of word of mouth in the virtual world.

Perhaps the power of 140 words and a picture is very limited, but the strength of the pmission of billions of people is unlimited. When you send micro-blog, don't underestimate the butterfly effect behind it.