Global Celebrity Tan Shibo (Three)

Zhao Qi Zheng

Zhao Qizheng, director of the eleventh Foreign Affairs Committee of the Chinese people's Political Consultative Conference and Dean of School of journalism, Renmin University of China.

Praised by foreign media as "Pudong Zhao" and "the chief publicist of the Chinese government", it has been committed to advocating China's "public diplomacy" in recent years.

Born in Beijing in 1940.

After graduating from University of Science & Technology China's nuclear physics specialty, he worked in research, design and production departments for 20 years.

Since 1984, he has held many leading positions in Shanghai, including the Standing Committee of the municipal Party committee, the Organizing Committee of the municipal Party committee, the deputy mayor, and the director of the Pudong New Area Management Committee.

From 1998 to 2005, he was the director of the Information Office of the State Council of China.

In 2002, he was elected member of the Sixteenth Central Committee of the Communist Party of China.

The works include "explaining the world to China - Speech by Zhao Qizheng", "explaining the world to China (Continuation) - Zhao Qizheng's communication art", "riverside dialogue - an atheist and a Christian friendly dialogue" (co authored with Dr. Louis Palo), "Pudong logic, Pudong development and economic globalization". Some of the works were plated into English, Spanish, Japanese, Korean and other languages at home and abroad. At the end of April 2010, the dialogue was published: "China mode" (co authored with Naisbitt's husband and wife, the latter is the author of the "big trend" and "China's great trend").

Three days later, the Shanghai World Expo will be opened soon.

After the successful Beijing Olympic Games, China will dedicate another "successful, wonderful and unforgettable" World Expo to the world. The focus of global attention will once again focus on China.

Shanghai World Expo will be an excellent opportunity for the Chinese people to launch public diplomacy. It can help the world fully and fully understand China and let China show itself to the world the most and most closely.

The global focus on Shanghai World Expo is because it has four attractions.

First of all, World Expo is a big brand with a hundred years old tradition. It is a great event to show the new achievements of human civilization.

"Everything begins in World Expo" is a famous saying about World Expo's enduring prosperity.

Turning over the history of World Expo is a major breakthrough and development history of modern world economy, culture and science and technology.

Over the past 150 years, many new ideas, new knowledge, new culture, new technologies and new products have been unveiled in World Expo for the first time, and then popularized, thus changing the life of human beings.

World Expo is a global stage where all countries, regions and nationalities gather together to show their splendid culture, technology and products, and to exchange and learn from each other will greatly contribute to the progress of world civilization.

The second attraction is that World Expo, Shanghai, was a catalyst for the world financial crisis.

History has recorded the shadow of the Great Depression of the world economy in 1933: World Expo, Chicago, USA: attracted nearly 23 million people to attend the meeting, providing nearly 100 thousand jobs directly and indirectly, encouraging people to have the courage to overcome the crisis.

In the context of the ongoing international financial crisis and the prospect of a world economic downturn, the international community is looking forward to seeing the dawn of boosting the world out of the financial crisis in World Expo, Shanghai.

The third attraction is the theme of "Better City, better life" (meaning "Better City, better life") in World Expo, Shanghai.

The theme of China's proposal is particularly innovative.

Urbanization is a necessary form of the development of human civilization. However, the increasingly serious "urban disease" of some cities in the world is also quite worrying. A very realistic and urgent question is: is the city more painful or better for life?

Judging from the exhibition pavilions built all over the world, the wisdom of making the city better is an eye opener.

The fourth attraction is also the special symbol of World Expo this year, the Chinese factor.

In the past 30 years since China's reform and opening up, great changes have taken place in China's face. China has become an important role in the world stage.

"Going to China", or enjoying the scenery, or savoring culture, or looking for potential business opportunities, "going to China for tourism" is undoubtedly a pillar reason for taking part in World Expo.

At present, 242 countries and international organizations confirm their participation in World Expo, Shanghai.

There are numerous negotiations and exchanges between the governments of the participating countries, between the governments of one country and another, between the non-governmental organizations of various countries, and between the peoples of the whole country, during the 6 months of operation.

All the above forms of communication belong to the category of "public diplomacy", except for the government.

From this, we can judge Shanghai World Expo will be a stage of public diplomacy.

Public diplomacy (public diplomacy, also plated as public diplomacy) is an integral part of the country's overall diplomacy.

In the process of communication, the parties will express their national conditions from various angles, state the policies of the state, show their own culture, introduce the interest of the foreign public and explain their misunderstanding, etc. the result of public diplomacy is to raise the awareness of the foreign public to their country, and to promote the international public opinion to be close to the reality of their country; the essence of public diplomacy is the circulation of information and opinions; the main body of public diplomacy includes three aspects, namely, the government, the social elite and the general public, among which the government is dominant, the social elite is the backbone, and the general public is the foundation.

In the contemporary era, the development of any country depends not only on its own national conditions, but also on the international environment. This includes not only the political environment, the economic environment, the military environment, but also the environment of international public opinion.

If we want the world to correctly understand China, a big developing country with a population of 1 billion 300 million, we can not hope that the western media will report China objectively and objectively, nor can we hope to fill the already existing public opinion gap.

First of all, to introduce the real situation of China lies in the communication ability of the Chinese themselves.

Public diplomacy is an important way to enhance this capability.

In short, the basic task of China's public diplomacy is to explain China to the world and help the foreign public understand China.

At present, 70 million people are expected to visit World Expo, of which 3 million 500 thousand are foreigners.

Therefore, we say that Shanghai World Expo is another historical opportunity to promote China's public diplomacy after the Beijing Olympic Games.

In modern international communication, tourism is known as "the messenger of peace, the bridge of friendship, the power of goodwill", which conforms to the requirements and characteristics of public diplomacy.

In 1967, the slogan of the International Year of tourism "making tourism a passport for peace" is a philosophical proposition.

Developing international tourism activities can enable tourists to deepen their understanding and understanding of different regions, different nationalities, different civilizations and different lifestyles, eliminate inherent ignorance and disagreement, promote the identification of social pluralism, and achieve communication and interdependence among civilizations.

It can be said that World Expo's international tourism and visit is an important channel and a natural channel for realizing public diplomacy.

In order to further develop a warm atmosphere of general concern for World Expo, we should strive for the best understanding and support of the governments and peoples of the world.

I suggest that all kinds of media in China, including newspapers, magazines, radio stations, Internet and television stations, should further strengthen reports on World Expo, Shanghai, and especially hope that CCTV's first, fourth and third foreign language channels and the English China daily increase the topic of Shanghai World Expo.

I also suggest that China's government and non-governmental travel agencies should contact the theme of this World Expo to develop tourism routes for tourists.

Tourism materials should be suitable for foreigners' needs. They should talk about China's affairs from ABC; of course, avoid writing foreign languages that foreigners can't understand; besides, we have published some travel guidebooks in the past, which are too luxurious, and tourists always like cheap, light and accessible guidebooks, even millionaires.

In particular, I suggest that information processing is a very important task in World Expo, requiring well-trained speakers to explain situations and answer questions in a timely manner.

Cherish the good opportunity of public diplomacy such as World Expo, and believe that after 184 days of various exchanges, the whole world will have a better understanding of the real China. China, which has experienced 30 years of reform and opening up, is still in the developing countries, and the total number of GDP ranks second in the world. China has 5000 years of brilliant civilization but still needs to integrate into the world development.