"Children's Clothing Craze" Looks Beautiful: Pie Or Trap?

Nowadays, the children's wear industry has aroused more concern and excitement than ever before. The children's clothing "Nuggets" are in full swing.

As a big cake in the clothing industry, children's clothing carries too much hope and expectation.

Theoretically or from the perspective of market feasibility, children's clothing is undoubtedly a new growth point in the clothing industry and the clothing market. But for the new entrants, is the children's clothing market as bright as it appears?

Confused by numbers and high profits

"Children's wear is an industry with a very low entry threshold and a very high threshold for scale development".

Facing the continuous outsiders, Luo Jianfan, President of Beijing's parkland limited liability company, has revealed his physical and mental experience of children's clothing industry.

He said, not because you are Chinese, you can do the Chinese market; not because you do adult success, children's clothing will be successful.

"Children's clothing industry is a relatively special industry, rather complicated, not that you have the economic strength to do it."

In his view, in recent years, there are so many people entering the children's clothing industry that they are misled by some information.

"If children's clothing is so easy, there will be no unsuccessful enterprises in China."

Taizi milk children's wear is gone, McDonald's children's wear is not successful, Wahaha children's wear has gone through many twists and turns, so far no hope has been seen.

"If the advantage is not handled well, it will also turn into a disadvantage."