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Xia Zi Chen Bali, Buddha's New Shop Opens

2010/6/21 19:58:00 38

The Buddha

Modern fashion and oriental classical spirit of the luxury group Xia Ti Chen's joint clothing brand Xia Ting Chen and tea culture brand CHA CHA TH e, in June 11, 2010 in Paris has a century old luxury hall - old Buddha's department store opened a new store. The new store is located in the world's top brand area on the two floor of the old Buddha's main hall. Besides selling the latest dress of Xia Ti Chen, it will also introduce the series of high-end tea products and tea sets designed by CHA CHA TH.


Chen Shanyu, a high fashion brand, took inspiration from the long Chinese culture, injected contemporary fashion aesthetic spirit, and developed the original and unique material from the development of the cloth pattern of the creative source. Chen Caixia, the director of design, has a series of near lost techniques, such as traditional Chinese pattern, imagery, tweed, knitting, ink painting, traditional Chinese painting, embroidery, and so on. As early as 2001, Xia Zi Chen had been stationed in Paris successfully, and the location of the boutique was rue Saint Honor e of the Louvre boutique Street, which amazed Europe with its profound oriental charm. Since 2008, Xia Tzu Chen has been officially included in the official calendar of Paris fashion week, and has launched a series of senior women's garments in Paris. The deep modern design and luxurious and exquisite embroidery technology have attracted the praise of Western media. After the successful release of the four fashion seasons, Xia TSE Chen joined the French High Fashion Association in early 2010 and was honored to become the only Chinese member of the association.


CHA CHA TH e, "Xia Cai tea culture" under the Xia Zi Chen group, abandons the shortage of traditional tea market, and aims to provide consumers with real and healthy concept tea with natural and no chemical additives. The word "picking" has two words: Book of Songs, which is beautiful and prosperous. Ms. Chen Fushi, the founder of Xia Zi and Chen Caixia, hopes to make the long tradition of tea eating after the re interpretation of the tea picking culture, and it will shine again in the world.


Located at the first floor of Lafayette department store, Xia Zi Chen shop is nearly 180 square meters, designed and planned by the international architectural master Jaya Ibrahim, taking the middle school as the body and the western learning as the artistic conception, integrating Oriental and Western elements skillfully and conveying elegantly the Xia Zi Chen modern Chinese style (Neo-Chinese Chic). At that time, Xia Ti Chen's ladies' clothes, accessories, and all kinds of Chinese tea and gift boxes of CHA CHA TH will be sold in the shop of Xia Di Chen shop at the Department of Lafayette.

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