"Online Shoppers" Write Down The Product Number And Search For Bargains Online. Some Businesses Prohibit Agents From Selling New Products Online

Nowadays, online shopping is becoming more and more popular. Because of saving store rent, employee salary and other investment, online store brand clothing The price is much cheaper than the physical store. Many careful salesmen also found that more and more young consumers used the physical clothing store as a fitting room. After testing clothes, they wrote down the product number and then went online to buy. To this end, some businesses began to respond to "fitting clan" and prohibit agents from selling goods online.

The clothing store just tries but doesn't buy

On the morning of June 22, the reporter met Xiao Qi, a sophomore of Qingdao University, who was trying on summer clothes at a clothing store in Taitung Wanda Plaza. No matter how the salesperson sells, even if she gives a 30% discount, she is still unmoved. After carefully reading the trademark, Xiao Qi leaves the clothing store. "I just wrote down the item number of this dress, and then bought it online." After going out, the reporter saw that Xiao Qi was writing something in a small book, and asked. Xiao Qi told the reporter that the price of online brand clothing was much cheaper than that of physical stores because she saved investment in store rent, employee wages, etc., so she often went to the mall to try her favorite clothes, and then wrote down the product number to buy online.

The reporter then logged on to Taobao and other shopping websites, and saw that many well-known sports brands were sold online. Compared with the prices in shopping malls and franchised stores, online quotations are mostly 50% to 30% off the prices in clothing stores, and the lowest discount for off season clothing is 10%. The owner of an online shop selling rams' leather shoes told the reporter that because he took goods directly from the manufacturer and only engaged in online business, the price of shoes was only about half of that of the exclusive shop.

Merchants fight against "fitting clan"

On the morning of the 22nd, the reporter also visited the clothing brand stores such as Jeanswest and Powerbar. The salesmen of these stores said that many consumers had obvious intentions to try on clothes. "They don't care about any preferential activities for clothes, but they repeatedly ask about the specifications and sizes of the clothes, and some of them take notes." A salesperson said that sometimes, some people take clothes bought online to the store to check to confirm whether the clothes are genuine.

Some businesses have been aware of the impact of the increase of "fitting families" on physical clothing stores, so they began to respond. According to the staff of the Taitung Nadia store, the brand's clothing is currently priced uniformly throughout the country, so as not to provide price difference for online sales. The salesperson of the Septwolve store also said that the headquarters strictly prohibited agents from selling new clothes online, and only sold out of season clothes with broken sizes. Once there were agents who violated the rules, they would be severely punished.

Experts suggest "two legs" walking

"Physical clothing stores should be sparse rather than blocked when they encounter fitting people." Wang Juying, a teacher in the Department of Marketing and E-Commerce of the School of Management of Ocean University of China, said that the application group of the Internet is becoming larger and larger, and the rapid development of the network economy will be the trend of the times. It is inevitable that a considerable number of consumer groups will flow out to purchase goods online. Due to the high cost of the clothing industry in marketing channels, the impact will be greater relatively.

In this case, the entity clothing The store should retain customers by changing the service mode, reducing costs, and doing a good job in after-sales service, which is incomparable to online stores. In addition, for many citizens, shopping is not only for shopping, but also for recreation. Physical clothing stores may try to adopt the business model of combining physical stores with online stores to earn both popularity and money.