Opening A Motley Clothing Store Caters To The Psychology Of Consumers.

"Everyone loves beauty", but people in modern society are more interested in the "brand" of clothing. This is the so-called "brand effect", but brand clothing is generally expensive. As modern people dress, they want both "beauty" and "brand", and the money in their pockets can really be "suffering".

Therefore, both spending less money and wearing famous brands have become the "pursuit" of many consumers. So, have you ever thought about making your spare cash in this great potential market? It's a good idea to start a fancy clothing store with beautiful style, good quality and low price.

Market potential

Many city girls who love beauty can not afford to buy branded clothing. Therefore, the motley clothing store which has beautiful style, good quality and low price has catered to the needs of this group of consumers. Most of the reasons for the sale of mixed brand clothing are mostly due to the lack of popularity and lack of publicity. However, there are absolutely no other problems in quality and style. Like Fuzhou, there is a home called Sanford department store, which specializes in the sale of miscellaneous brand clothing stores. They sell clothes, though they are all well-known brand names, but because of the fashionable clothing, the quality is very good and the price is cheaper, the customers in the shop are basically full every day. They are now developing medium-sized department stores with 20 branches.

　 Risk warning

Shop location is more difficult. If you choose to open a shop in the urban high-end business district, the rental of the store is very expensive, and the profit margin is very limited, so it is almost impossible to make money. And the low price of the low rent business district will reduce the overall brand image of the store. Therefore, the location is best in the middle and the middle business district, so the rent is reasonable and the customer level is relatively relaxed.

In addition, we can not ignore some of the consumer's vanity psychology. Even if you run genuine brand clothing, they will think that the price is not good enough.

Success tips

Although the store is selling mixed brand clothing, but the store brand reputation must not be vague. In choosing the source of products, we must choose those factories that have very good quality and fashionable style, and can not use some products with unqualified quality to fish in the wrong way. Otherwise, they will make customers feel cheated and produce a sense of cheap goods, so they will never come back again.

Although the quality and style of the commodity is very important to the consumer, the price of the commodity is also an important factor to make the consumer decide whether to buy the commodity, so the price must be cheaper, generally lower than 20 to 30% of the store, only the preferential price can attract the consumers to buy, thus achieving the purpose of the thin profit and multi sale. Good service attitude is also the key to success of a small store. To treat customers is only generous and sincere to retain repeat customers. At the same time, it can not be because of the high price of the brand clothing that they do not have in the exclusive store, they do not care about after-sale service. Only after adequate after-sales service can we establish the prestige of the store brand.

On the basis of cheap goods, it is the best way for a miscellaneous clothing store to make one or two profit giving activities on a regular basis every month. This will not only make customers feel that it is really cost-effective, thereby increasing the rate of word transmission and expanding sales volume, it can also make some consumers who think that the goods in the cheap brand store are still very expensive.

For a particular brand, people are usually relatively fixed. Therefore, by giving some special cards to repeat customers, it can also ensure the stability of the consumer group.