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Clothing Online Shopping Market &Nbsp; Male Consumers Become Main Force

2010/7/17 11:15:00 57

According to the 2009-2010 China online shopping hot city report, clothing and 3C digital become the two most popular categories in the ten cities of online shopping.

Among them, women's clothing has become the most popular commodity.

However, China's online shopping consumption power consumption ratio of ten cities, the proportion of male to female ratio is higher than that of women.

The former accounts for 53.5%, while the latter accounts for 46.5%.

Male consumers

The proportion of consumption expenditure is much higher than that of female consumers by 7 percentage points, and has become the main force of online shopping crowd.

In 2010, China's apparel online shopping market is expected to increase by 80% billion billion.

According to the E-Tailing Trends telephone survey and online retail monitoring data, in 2009, apparel online retail grew by 97% over the same period last year, and the market size increased from 15 billion in 2007 to 64 billion in 2009. The size of the apparel online retail market in 2010 is expected to increase by 80% over 2009, reaching 115 billion yuan in the market scale.

Because of the preferential price and convenient service of online shopping,

Online shopping

Increasingly, it is becoming more and more popular consumer behavior.

Network market

The huge potential attracts many brand enterprises to make landfall.

Among them, the traditional clothing industry is a blowout development in the new network sales channel.

With the continuous development of e-commerce, international brand clothing also gradually attaches importance to the vast space of online shopping market.

J John Binney, seven wolves, YISHION, Baleno and other large clothing brands have entered the online shopping market on a large scale. At the same time, a series of online clothing stores such as fan Kai pin and JEANSWEST have been developing rapidly in the market.

The continuous growth of online shopping users has created a new pattern for the development of e-commerce of clothing. The huge number of Internet users and crowded entities channels have pushed clothing to the cusp of online shopping. But how to make full use of the characteristics of the Internet, it is more urgent to achieve the healthy and healthy development of online shopping companies through technological innovation, industrial upgrading and differentiated strategy of market segmentation.