Yufudi Shoes Industry: The Core Force Of Independent R & D Brand Development

　 brand It's strategic assets It is also an important part of the core competitiveness. In the context of the financial crisis, for the domestic Shoe enterprises In terms of shoes, the most important factor for enterprises to build a strong brand is not only to build a strong brand, but also to keep a good brand position. But how do shoe companies create their own brands? How do they make their brands bigger step by step? The reporter from global shoe network interviewed Mr. Wu Guangde, general manager of Wenzhou yufudi Shoes Co., Ltd., on this issue.

Product R & D is the core force of independent brand development

Whether there is enough production capacity and higher quality management system to produce products to meet the market demand, whether it can ensure timely and reliable supply, take effective marketing means to push their products to the market, whether they have strong research and development ability, and provide continuous new products for consumers through the old and bring forth new ones It is very important for an enterprise to own its own brand. After years of development, Wenzhou yufudi Shoes Co., Ltd. has made a series of achievements in production, management and channel. In recent years, in order to seek the breakthrough of market performance, it has begun to extend the sense of operation to the field of product research and development. It is understood that at present, the company has established product research and Development Research Center in Guangzhou and other first tier cities, providing a good guarantee for enterprises to create and develop brands.

Independent brand is a sharp sword for enterprises

With the increasingly fierce market competition, shoe enterprises must have their own brands if they want to survive and develop. In the process of communication with the author, Mr. Wu said that he planned to upgrade "Yufu butterfly" to a new level within 3-5 years. He told me that from the perspective of consumers, brands must meet the following points. First, the product must reach the same quality level and other indicators, which is not only a guarantee of its own quality, but also a safeguard of consumers' rights and interests; second, if consumers have a brand that they already know and trust, it will help them make a simple and quick choice when shopping; Third, the brand should have personality. When this personality is relatively consistent with the personality of consumers, consumers will tend to buy the brand and think that the brand becomes a symbol of their vivid image.

Team building is the basic guarantee for the growth of enterprises' independent brands

For an enterprise, the human factor is the first. Every step of operation and every link of an enterprise are realized through people. Therefore, the increase and decrease of enterprise benefits are closely related to how to use good people. However, how to manage and use good people and achieve the standard of "good quality and high efficiency"? Wu Zong has his own set of effective methods, which can be summarized as "persuading people by reason, governing people by system and retaining people with efficiency" in his own words. This will also be our enterprise as the goal of struggle, but also the key to the success of private brand development.

A successful brand can only go to the successful step after overcoming many "impossibilities". In this market full of opportunities and hope, there is no peak that can not be achieved. Without brand awareness, how can we achieve success. With this kind of thinking, President Wu overcame one difficulty after another and led the "jade lotus butterfly" forward.