Mitsui Products Launched High Density Fabric For Outdoor Use
Mitsui TechnoProducts recently launched for autumn and winter in 2010/2011
brand
High density fabric for outdoor use called "PERTEX163".
PERTEX has maintained relatively strong sales growth in Europe, America and Japan in 2009, a growth rate of nearly 50% compared with the previous year.
In addition to "PERTEX163"
polyester
Blending with nylon
Fabric
Besides, 100% cotton fabrics used for coats and other high-density fabrics using natural fibers have been added.
Komatsuhara, Minister of functional fabric business department, said, "PERTEX163 is more fashionable than original PERTEX, and this is also the company's positioning for new products."
Since the beginning of last season, the company has already launched some products, and domestic large fashion brands and apparel enterprises have already ordered part of the 2010/2011 autumn and winter ordering conference.
Some overseas outdoor products brands also partly chose this new fabric.
The company said it would actively promote the marketing and promotion of the brand by actively promoting POP advertising and other means in retail stores.
PERTEX is the fabric brand introduced by the company from England in 2005. It has been introduced from fabric material research and development to brand building, production technology and so on.
Since its listing in Japan, sales have doubled 6 times so far.
20 the thin and high-density fabrics below Daniel account for 70% of the total production.
90% of the product orders come from abroad. At present, there is a steady increase in the domestic casual wear market in Japan.
While maintaining the existing highly functional brand image, it is the company's development strategy by integrating into the casual wear market and further expanding its market share.
The company believes that the characteristics of these products are in line with the requirements of fashion elements in recent years, so it is believed that the sales performance in 2010 will increase by 30%~40%.
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