&Nbsp In The Post Crisis Era; New Health Theory As The Theme Of Transformation And Upgrading Of Shoe Enterprises

Recently, from Wenzhou Jill Da The upgraded A+ type nano function developed by shoe industry Co., Ltd. Air conditioning shoes The line is off successfully. As another typical masterpiece of the transformation and upgrading of traditional industries in our city, Jill has gone out of a broad road for the future transformation and upgrading of Wenzhou and even China's shoes industry with new health theory, and has also found tremendous business opportunities for itself.

new Healthy Becoming an upgraded theme

In 2010, after the crisis era, the transformation and upgrading of traditional industries became the theme of Wenzhou's industrial revolution. Jill people are also thinking about transformation and upgrading: how to transform? How to upgrade? If we discard the traditional footwear industry completely, it is obviously unrealistic for Jill Da, who has thirty years of shoe making experience. At this time, affected by SARS, melamine, H1N1, air pollution and other social events, the new health care consumption suddenly rose. "The Jill people have put forward the idea of upgrading shoes with the theme of speeding up the upgrading of nano-sized air-conditioning shoes. Zheng Yujian, deputy general manager of Wenzhou Jill Shoes Co., Ltd.

What did the Jill people do to "add"? Zheng Yujian told reporters that the Jill people mainly do "addition" to the functionalization of shoes and "health principle".

Nanoscale air conditioning shoes are the research products of Jill's ten years' sword. Because of the air conditioning devices and functional nano materials, they are called nano function air conditioning shoes. This kind of shoes can discharge the turbid gas in the shoes cavity when people walk, purify the air in the shoes, relieve the sweat and foot odor, so some people call it "foot sole air conditioner". Since its launch, the product has attracted the attention of the industry and consumers. Not only has it won 28 national patents, but it has also been honored by CCTV news network.

Since then, the product has been upgraded several times. In 2008, the upgrading of nano function air conditioning shoes added "comfort, wearable, fashion" and other elements. In 2010, the jilda people added other functions on the basis of their original foot protection properties: removing foot odor, shockproof, invisible heightening, antibacterial and so on, and enhanced the functions of "ventilation, deodorization, sterilization" and other functions, so as to make the upgraded A+ model more conducive to human walking, such as improving the lower limb deformation, straightening and straightening the joints, enhancing support and balance, improving the overall function of the lower limbs and promoting human health.

The upgraded products have higher technology content, and also let Jill reach from the traditional shoe enterprises to new shoe companies with high-tech shoes technology and new health theme.

Hi tech products are popular.

According to Zheng Yujian, "upgrading A+" is the latest upgrading product of nano function air conditioning shoes. There are at least eight changes: the soles are made of high elastic rubber bottom, more wear-resistant and lighter; the upper design of the fashionable classic accessories is more fashionable and healthier; the structure of shoes is designed according to ergonomics, more scientific and comfortable; the insoles and soles are cushioning materials, more flexible and more protective.

The design and manufacture of "upgrading A+" fully publicized new health theory, not only taking into account the aesthetics and the trend, but also taking the "human factor" and "human health" as the most important design elements to make the "upgraded A+" nano function air conditioning shoes more convenient, comfortable, reliable, valuable, safe and efficient.

Before, the nano function air conditioning shoes, as the "killer" product of Jill's battle market, flourishing and exported to the United States, Canada, Europe and other countries and regions. In the awarding ceremony of "the third session of the town's leather and footwear industry scientific progress award", which is called "shoes industry Oscar", the nano functional air conditioning shoes are the top prize of the term. This time, the upgraded products produced a great response in the market. It is reported that the four series of "upgraded A+" nano function air conditioning shoes (business comfort series, lightweight comfort series, soft comfort series and gentleman comfort Series) have been well received by merchants, and a large number of orders are also being discussed. People in the industry say that Jill has independently innovating, arming itself with high technology, guiding consumption with advanced consciousness, and finding business opportunities for traditional industries, which is worth learning from traditional industries in Wenzhou.