Home >

A New Strategy Of Luxury Brand Marketing To Impress Consumers With Happiness

2010/9/2 10:05:00 150

People's consumption outlook changes about ten years, and 95 years ago, people consumed because they needed to buy one thing. So spending between 95 and 05 years was due to an extra experience in the consumption process and consumption, and 05 to now or even some time ago, people's consumption was due to happiness.

The ultimate goal of people's pursuit is happiness, so happiness has been clicked and used most by Chinese in these years. For example, many TV dramas are named after happiness and happiness. Many programs, and even many columns, take happiness as such a theme. Even many cities choose the happiest city and the happiest family, so happiness has become a very important process for consumers.

clothing

Consumption undoubtedly occupies a leading position in the necessities of life. At the end of last month, in the Chinese Entrepreneurs Forum held at the summer Summit 2010 in Dali, Yunnan, Miao Hongbing, chairman of the white collar fashion company, mentioned that happiness marketing is a strategy of fashion luxury brands. Grasping this method will firmly grasp the customers and create effectiveness for the development of enterprises.

As a fashion brand, a high-end brand, over the years, people have thought about how to meet the consumer's way. Later, after studying and researching, we finally found that fashion products are not only the value of a product, but also its periphery has been expanded to a necessity of communication and a substitute for public relations, so fashion products have become a very important carrier of many friends in public relations and social interaction.

Act as

Fashion brand

Founder and designer, happiness is an important source of inspiration for us.

As consumers, you will feel this way when you go to famous stores. The first expensive products, second noble services, and the third are the superior environment. This is a common luxury, which is to create a sense of happiness. Many people buy it again and again for the sense of happiness.