Can The Fashion Blogger "Choke The Chillies" Be Able To Continue?

At the beginning of the year, a friend in the industry was everywhere begging for popularity.

Who are the "choking little peppers"? They are a pair of fashionable sisters in Chongqing. They have no outstanding life experience or professional background. With the tremendous influence of blogs, two girls are dressed in Versace when they are 27 years old, and boarded the fashion magazines from 12 years old.

This seems to be related to "TaviGevinson" after 2 years of fashion blog.

In foreign countries, the first wave of personal fashion blogs was a Chinese girl named SusieLau in London, England. She spent a lot of time designing her personal fashion show every day, hitting about 10 thousand hits a day.

So to speak,

So much effort has paid off.

At the end of last year's Chanel Shanghai show, some fashion bloggers were invited.

This year, with the opening of World Expo in Shanghai, the flagship stores in Huaihailu Road, Nanjing West Road and Lujiazui opened up. The figures of the bloggers are more frequent here, and there are Coach after Tiffany.

The specifications of the brand owners are quite high. The The Peninsula Hotel in the Bund is really not the ordinary people's enjoyment.

In the eyes of these Chinese fashion bloggers, the importance of brand and business to domestic bloggers has changed greatly this year and last year, and the future will be brighter.

Why do domestic bloggers hold such an optimistic attitude?

First of all, many big brands have put their high profile into the Chinese market.

For big names, these bloggers receive almost the same treatment as traditional media, because they have evolved into an independent mass media in a small way through the Internet. Bloggers are invited to participate in brand activities, exhibitions, visit brand studios or production processes, or provide some products to experience and indirectly pmit the brand information with these bloggers' perspectives.

Secondly, although Chinese fashion blog has not been widely recognized, its marketing function as a media has been concerned.

However, more people just want to bring real benefits to them through fashion blogs.

For example, ManolosShoeBlog, blogger, who is currently the most profitable blogger, said in an interview with the British version of Vouge that blogs earn more than six digits per year.

BagSnob also works with 6 e-commerce sites: blogs display a handbag, and links to the website where it can be purchased.

But there are also some bloggers who say that they most value is recommending what they like, rather than promoting some implanting consumer products.

In other words, the way of recommending brands through fashion blogs has strong attraction for the weaker economic start-ups.

These designers have said, as an independent brand designer, you don't always have huge advertising input, and fashion writers can also be famous for not spending a lot of money.

However, bloggers, who are increasingly being valued by brands, will also face new problems. Can they continue to maintain objectivity when the brand is meticulously entertained?

Take Hong Huang as an example, she is the publisher and editor in chief of the ILook world city magazine, and has won the attention in the Internet world.

On the day of Chanel's great show, she presented the fashion event with her humorous language and photos, but was criticized by most of her network people as "advertising".

The reason is very simple. Fashion is no longer decided by a person or a show. Even people who browse fashion information have the desire to express their own ideas.

Obviously, her "fans" saw what she should not have seen, and decided not to become a real fashion bill because of Hong Huang's professional identity.

Industry experts believe that when a fashion blogger first sits in the front row of the Chanel show, it is clear that if they write acrimonious words, they won't want to be invited again.