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Making Small Products Into A Big Industry -- Xingcheng Won The "China Swimsuit City" Award.

2010/9/6 9:46:00 82

In September 2010, Xingcheng was awarded the "China swimsuit city" award by the China Textile Industry Association and the China clothing association. This is the first city in China to win the title. This is Xingcheng.

Swimwear

The development of characteristics, industrialization and clustering has increased the weight of the heavy weights, and has added a brilliant color to Xingcheng, the ancient city of the thousand years.

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The "Bohai pearl" Xingcheng is located in the southwest of Liaoning Province, the west coast of Liaodong Bay, and occupies the middle section of the Liaodong corridor, with a total area of 2113 square kilometers.

The ancient city of the Ming Dynasty, the hot springs, the Shoushan national Forest Park, the seaside and the first big island of Liaodong Bay, Jue Hua Island (formerly Chrysanthemum Island) are located in one place. It is an excellent tourist city in China, a national key scenic spot, the hometown of Chinese calligraphy, and a famous historical and cultural city in Liaoning.

Chen Shujin, President of China Fashion Association, Xingcheng

Since the beginning of 1980s, the tourism industry in Xingcheng has been developing rapidly, especially the development of seaside tourism is the most popular, and nearly 2 million visitors have been received in all directions.

The demand for swimsuit has surged due to the rise of seaside tourism, which has laid the foundation for the development of Xingcheng swimwear industry.

In the beginning, swimsuit production was mainly based on family workshops. Hundreds of thousands of dollars were purchased for sewing machines and cloth, and sold for sale. The products were mainly supplied to local tourists.

With the deepening of reform and opening up, production enterprises gradually increase, and initially form industrial scale.

After entering 90s, Xingcheng swimsuit, which has been baptized by the market, has formed its own industrial chain and sales channel.

Manufactor

Steady down.

The Xingcheng municipal Party committee and the government also attach great importance to the development of swimsuit industry, give swimsuit production enterprises strong support in policies and funds, and a number of excellent enterprises have grown up and established their own brands.

At present, the city has 71 registered trademarks of swimwear, including more than 30 registered export trademarks, and famous brands such as POLOVI, Jin Xueer, Kediron, SUPWAVE, etc.

De Jong, Tian Shun, stair, Sanqi and other key swimsuit enterprises have established a stable professional design team through external recruitment and their own training. Combined with Chinese traditional culture, we have developed different styles, styles and suitable swimsuits for different groups.

Products not only supply the domestic market, but also go abroad to the 25 countries and regions, such as the United States, Canada, the United Kingdom, France, Germany, Italy, Russia and so on, enjoying high popularity at home and abroad.

Chen Shujin and other leaders

Driven by the strategy of "strong industrial city", Xingcheng has further increased its support for the swimsuit industry. It has been supporting the four key industries as metal smelting, rubber products and wine brewing, and has provided strong support in terms of capital, resources, talents and venues.

In order to promote the cluster development of swimsuit enterprises, the Xingcheng municipal government has planned a swimsuit Industrial Park in the coastal industry area this year, giving more preferential treatment in terms of land use, fees and charges, and creating a new swimming pool industry gathering area, making swimsuit industry two international and domestic.

market

We should gradually improve the industrial structure and industrial chain, implement the brand strategy, continue to give full play to the existing advantages, enhance the economic and operational quality, and achieve a new round of take-off.

After nearly 30 years of development, Xingcheng swimsuit industry has grown from scratch, from small to large, from weak to strong.

In particular, in recent years, Xingcheng swimsuit aims at creating a brand, driven by bigger and stronger industries, expanding its industrial sector, expanding its industrial clusters, and upgrading its industrial scale and technology level.

As of July 2010, there were more than 120 swimsuit manufacturers in Xingcheng, of which 30 had annual sales of more than 5 million yuan.

Almost all of the swimmers above Designated Size use imported equipment, including Japanese computerized bed cutting machine, needle checking machine, cloth inspecting machine and stereotype machine, as well as international and domestic first-class advanced equipment such as sewing machines in Germany, France and the United States. Most of the front-line employees have been engaged in swimsuit production for many years, and have rich experience in providing quality assurance for swimsuit products.

A number of enterprises, such as De Jong Clothing Co., Ltd., Tian Shun clothing company, have passed the ISO9001 quality system certification and ISO2000 quality management system certification, and become a model for swimsuit enterprises.

There are 71 registered swimwear brands in the city, 109 registered brands, 15 thousand employees, 7% of the employment force in Xingcheng, and 60 million swimsuits are expected to be produced annually, accounting for 1/3 of the national swimsuit production, accounting for 20% of the world swimsuit output, and the output value is nearly 1 billion yuan. It has become one of the three major swimsuit production bases in China, which is the same name as Yiwu, Fujian and Jinjiang in Zhejiang.

The swimsuit industry is not only an important force for Xingcheng to absorb the labor force, but also a new economic growth point in the garment industry of Liaoning province with its most distinctive features and development potential.