Chinese Brand Shoe Enterprises Join Hands With WTA To Open Up International Market

September 13th, from the establishment of the Asia Pacific Office in Beijing to the women's tennis tournament in the Chinese tennis tournament, the second only to the four Grand Slam championship, it shows that WTA has put the key areas of its future development in China.

Recently, WTA has chosen to cooperate with PEAK, the Chinese sports brand. The latter will become the official partner of the WTA Tour Asia Pacific region. The two sides hope that the signing of the agreement will be a win-win cooperation. Faris, managing director of WTA Asia Pacific, also spoke in an interview with the morning post reporter.

In recent years, China has become the most indispensable country in the development of WTA, and David schmec, managing director of Asia Pacific region in Beijing, has been promoted to President of the WTA tour because of its impressive achievements in China and the Asia Pacific region.

Now the head of the WTA has also placed the key areas of the future of WTA in China.

This cooperation with Chinese enterprises is also an important step for WTA.

"This is an important starting point," said WTA, managing director of the Asia Pacific region. "I am optimistic about the potential and development trend of the two sides."

This is also the reason why WTA has been stationed in Beijing since 2008, in China and even in the Asia Pacific region.

As the first Chinese enterprise to cooperate with WTA, PEAK CEO Xu Zhihua said that this is also a breakthrough to the internationalization of the brand. "Cooperation with WTA, joining the tennis field can make more women consumers pay attention to this brand, and let the brand enter Southeast Asia and more international markets."

In addition, PEAK has signed a contract with WTA star Olga Gwatersova.

With the cooperation with Chinese brands, WTA will focus its future development on China. While promoting the development of tennis with Chinese brands, it will also help sponsors achieve international development.

For the relationship between commercial sponsorship and WTA, fares said frankly that the two are indispensable, because no matter the tour or the players, better professionalism is inseparable from the promotion of commercialization. "When young female players enter the professional tennis field, WTA will educate the players through commercialization through the support of the young people plan."

Faris said that like other top professional sports in the world, both sports and players can not be separated from commercialization. "Players need money to compete, and events need money to run, so we will choose to cooperate with some excellent sponsors."