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Shoe Company Kangnai Brings Its High-End New Shoes Products To Shanghai.

2010/9/18 12:56:00 70

In from September 1st to 3rd, the 2010 China International Leather Exhibition was held in Shanghai New International Convention and Exhibition Center.

Kangnai group

At this exhibition, the product, space, sand painting, video and other means, three-dimensional interpretation of "comfortable shoes, so that you love to walk" this new concept.

Kangnai has brought "Kangnai family" and other high-end new products to Shanghai, which has attracted the attention of the industry and guests.

Matching the new products displayed on the showroom shelves is the old Shanghai period, such as Zhongshan suit, Qipao and gramophone in the window.

fashion

The representative elements, the glittering crystal chandelier, the new Shanghai landmark as the inner and outer glass walls of the texture, and all kinds of noble and magnificent decoration, let people stay in the bustling modern city.

According to the head of Kangnai marketing company, the exhibition hall layout highlights the elegant, comfortable and fashionable style, which is the weathervane of Kangnai brand development in the future.

All the time,

Kangnai brand

The main trend is Pan European style "new classic character".

From creating myself to working hard to create comfort, it reflects not only the pformation of business philosophy, but also the feeling and cognition of consumers for a long time.

Kangnai research and development staff know that what consumers need most is a pair of "comfortable" and fashionable shoes.

In order to display this concept perfectly, Kangnai made meticulous preparations at this exhibition: all products on display are closely related to the international high-end consumer aesthetic trend. Most of them are black, cold ash, coffee and dark brown, and all of them choose top-quality leather fine workmanship. In the different styles, they adopt hot patented, comfortable soft bottom, vector shoe last, microcapsule ventilation and other patented technologies. They are not only stylish and elegant, but also very comfortable to wear and feel very comfortable with the current international consumption trend.

The classic Chinese elements such as cheongsam, Zhongshan suit, gramophone and so on in the window display the crystal chandelier, wall decoration and all kinds of modern ornaments in the exhibition hall.

In addition, this time, Kangnai shows the comfort and fashion of Kangnai leather shoes through the story in the form of sand painting, attracting a large number of spectators to watch.

Zheng Laiyi, general manager of Kangnai group vice-chairman and marketing company, said: "comfort concept, boutique line and fashion style are the foundation and weathervane of Kangnai's future brand development.

The Shanghai international leather exhibition provides a good platform for our public appearance. In the middle of September, Kangnai will open its first boutique in Qianmen Street, Beijing, and put this idea into practice.

In the future, we will extend this idea to other stores in other parts of China, and overseas terminals will be included in our plan.

Analysts in the industry believe that Kangnai's move is a signal that is intended to be released by the "high-end brand". Next, this brand strategy will extend overseas and become another major engine for the successful implementation of Kangnai's overseas strategy.