Outdoor Product Development Needs Reasonable Positioning

Due to inadequate preparation, product style and color matching is not ideal, resulting in poor ordering effect, last month,

Looking at the sports products industry in Quanzhou, most famous people have their products that occupy an absolute advantage in the field of subdivision.

Anta in sports shoes, PEAK in basketball shoes, Hongxing Erke in tennis shoes, XTEP in sports and leisure,

"Products can be tailored to meet the professional needs of core consumers."

PEAK sports officials believe that enterprises should first rely on a major product to play brand awareness, and then consider extending and expanding products in other fields.

It is learnt that the next step is to extend PEAK's professional basketball shoes to tennis, soccer, running and outdoor sports.

Reasonable positioning is not suitable for production specialization.

Different from basketball shoes, tennis shoes, shoes and other sports shoes in the subdivision of the "war of separation", domestic outdoor products in the sub clothing, mountaineering shoes, mountaineering bags, tents and other subdivision areas rarely have the absolute advantage of the brand.

Because of this, the domestic outdoor products market is large, but consumers have very high quality requirements for outdoor products. Most of the most popular brands on the market come from abroad.

"There are no mature R & D teams and management personnel. Enterprises should not follow suit to develop professional outdoor products."

Mr. Lin, chairman of Jin Yun industry and Trade Co., Ltd., believes that professional outdoor athletes require high technical strength for shoes, not only light, suitable for sports, but also outdoor waterproof, breathable, moisture absorption and sweat, deodorization, anti ultraviolet, and other functions, if the power can not meet the requirements of outdoor sports equipment, the product is not only facing unsalable, brand may also collapse.

Another way to build a comprehensive outdoor outfield by Fujian faction

"At present, Quanzhou enterprises are relatively unfamiliar with the field of developing outdoor products. Therefore, it is not appropriate to take such a professional route as outdoor Dengfeng products. Quanzhou enterprises can exploit the advantages of" leisure elements "of Fujian style shoes and clothing to develop comprehensive outdoor leisure clothing suitable for mass outdoor tourism and entertainment activities.

Prior to this, Su Chaoying, executive vice president and Secretary General of the China Leather Association, said in an interview with our reporter that local enterprises can improve their jackets and casual pants, aim at the masses of customers, make breakthroughs from the casual dress that has the advantage of price, and develop all-weather all-around outdoor leisure series brands such as outdoor jackets, multi-functional trousers and rain protection equipment.

It is understood that compared to the outdoor footwear in Quanzhou, Guangdong and Zhejiang outdoors shoes and clothing have developed relatively mature.

Based on the change of consumer groups in outdoor shoes and clothing, and the reasons why urban white-collar workers and high-income people are involved in outdoor products consumption, many outdoor brand enterprises in Guangdong area sell more fashionable elements in the design and style of outdoor shoes by attracting popular "fashion elements" as selling points.

In the Wenzhou area, many companies employ professional teams to manage and operate the outdoor products distribution channels according to the terrain and consumption characteristics of various regions in China.

In recent years, many local shoe and clothing enterprises have broken through the traditional outdoors shoes and clothing, expanding their products to backpacks, sports equipment, outdoor leisure products and equipment, and outdoor leisure enterprises in the area have formed more sound industrial clusters.