Swiss Shoe Maker Bally Wants To Tap China'S Luxury Market
October 14th, Switzerland footwear and accessories manufacturers and Retailer Bally said recently that the company plans to enter the two or three tier cities in China to further tap the booming China. extravagant product market 。
Bally Asia Pacific chief executive Dinesh Tandon said: "we have opened boutiques in Hohhot, Kunming and Zhengzhou.
Generally speaking, these are three tier cities in China, which are different from those in the first tier cities in Beijing and Shanghai.
The company will further expand its market in China. At present, China occupies 35% of its global business.
Dinesh Tandon also said it expects to increase from 35% to 50% in the next three years.
He said that although the benefit level of small cities is significantly lower than that of large cities, but because of the new market, department store owners are willing to give quite competitive preferential conditions, which has also created many profits for us.
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