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A 21 Year Old Girl Starts At 30 Thousand Yuan And Ventures Alone.

2010/11/3 13:48:00 63

The first prize of the Nanjing entrepreneurship award was picked up by a 21 year old girl. She also won a business bonus of 16 thousand yuan. How did the girl named Cheng Xi go to the road of success? How did she manage her own business at a very young age? What was the story of her bitter taste behind her?

In the street facade, located at 7 of Tongji street, there is a very small two storey facade. Above the lintel is the book, the spectacle of Nanjing.

The light box of the limited company is not very conspicuous in many facade rooms. Cheng Xi owns the clothing company. When the reporter enters the shop, he sees that the room is basically not decorated, and all kinds of fabrics and clothes are hung up with a small room. The shop looks crowded.

On the two floor, Cheng Xi's office is also a collection of simple office tables. The rooms are filled with various kinds of fabrics, and all kinds of clothes are hung on the top.

In the gap, Cheng Xi told reporters about his own business.

Story

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Starting business with 30 thousand yuan

After graduating from school in 1997, Cheng Xi had no steady job. So she worked as a salesperson in the Confucius Temple mall, engaged in clothing retailing. In her work, she gradually acquired knowledge of clothing production, sales and other aspects, and in the process of dealing with various customers, she solved the market demand and accumulated some market experience.

半年后的1998年初，聪明的程曦决心自立门户，走出了创业的第一步，她向父母借了3万元钱，开了一家小服装店，行情不错，第二个月小店就开始赢利，服装店平稳发展了两年，资金有了一定积累，程曦对服装市场更加了解，2001年她在家人的支持下，注册成立了晓曦制衣厂，结果由于缺乏资金、知识、管理等方面的经验，企业一度陷入困境，小制衣厂从5月至9月短短5个月的时间，亏了20多万元，程曦几年内赚的钱血本无归，她难过的流泪了，但倔强的程曦没有就此低头，她冷静地考虑后认为，生意失败的原因在于企业人员、面料、管理方面的落后，于是她招聘有经验的管理人员，并向专家请教相关知识，白天工作，晚上到高校学习企业管理课程，并向父母、亲戚借了7万元钱，以图东山再起，功夫不负有心人，企业开始逐步走出低谷，到01年底企业开始不亏本。

Finding the right position and making bigger enterprises

After 2002, the garment factories developed smoothly and the enterprises entered a healthy development.

track

The personnel, capital and market have been gradually enlarged. The equipment of the enterprise has been started by the first two high-speed single sewing machines. At present, the enterprise has completed the orders, production and sales through-train, and the machine equipment has imported pressure machine from Japan. The enterprise has 7 stores and wholesale counters in the City, specializing in marketing Xiaoxi and spectacle brand clothing, all of which are made of popular clothing and sell well.

At the beginning of this year, Xi renamed the original enterprise as a wonder clothing company, and registered its trademark. At present, the annual output value of the company is about 1500000 yuan, employing 56 employees, including 32 laid-off workers.

Cheng Xi said that laid-off workers have disadvantages, but they are steadfast, diligently, cherish their hard won jobs, and are completely competent for their jobs after study. This is also a manifestation of enterprises' return to society.

Through the express, Chen Xi told the sisters who wanted to start a business that they must be bold enough to try and find their own positions.

50 stores in 3 years

At present, the development of enterprises is relatively stable, but Cheng Xi is not satisfied.

Entrepreneurship

In the process, the personal value can be fully reflected. In 3 years, she will set up 50 small orders and sales clothing stores in Nanjing, but Cheng Xi understands that her business is still in the start-up stage and has limited strength. She said that the network will be mainly located in the residential area, not in the commercial network, first because of the cost problem, and two because the localization of its products is popular.

Although the enterprise has already started to expand initially, she still runs between every node, workshop and business unit every day, and constantly adjusts her products and marketing methods according to the market changes.

Cheng Xi confidently said: we are not like big enterprises can only do specialized clothing, even if the profit is small, we also do, not only to make group clothing, personal personalized clothing we do not mistake, scale will benefit, we will gradually expand.