In 2011, CCTV Advertising Tendering Exceeded 12 Billion 600 Million &Nbsp; &Nbsp, A 17 Year High.
He Haiming, deputy director of CCTV advertising management center
At 8 pm on November 8th, CCTV 2011 gold resources advertising bidding will be closed at the center of the Mei Di center. He Haiming, deputy director of CCTV advertising management center, announced that
2011 CCTV advertising bidding
Total amount
12 billion 668 million 700 thousand yuan
Create
17 year high
It increased by 1 billion 702 million 250 thousand yuan over last year, an increase of 15.52%.
CCTV Golden Resources advertising bidding has always been called "the barometer of China's economy". The bidding situation in 2011 also shows that domestic and foreign enterprises are full of confidence in the development of China's economy next year.
It is understood that this year's bidding companies more than in previous years, but CCTV did not disclose the largest amount of CCTV advertising in 2011 and the specific amount of delivery.
From the point of view of the scene, the liquor companies are eye-catching in the bidding stage, Wuliangye is pressing Moutai, and over 400 million yuan has been filed for 8 months in the news broadcast, which has become the largest advertising enterprise in the liquor industry.
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