CONVERSE, The Brand Of Leisure Shoes, Is Stationed In New York.

November 25th Beijing time November 25th.

The decoration of the large store has adopted the American flag blue, white, red and tricolor, showing the characteristics of New York's local culture and CONVERSE brand culture.

According to David Bowers, vice president of CONVERSE global sales, the store aims at 18-22 years old and likes to wear simple clothes, jeans and checkered shirts for young consumers.

In order to cater to this target group, SOHO CONVERSE store has a very simple style. "We don't need to tell anyone how to dress," Bowers said. The new CONVERSE store just reflects this. The interior atmosphere is relaxed, and there is no cheap commodity service (or even a window explaining the size of the shoes for the buyer). The "master" is to help customers find their own style shoes, T-shirts and clothes.

This shop is not a suitable sports shoes, but also includes a brand-new CONVERSE brand and products around the denim and whole body comfortable sportswear.

With so many brands adhering to the original foundation and absorbing modern inspiration, CONVERSE also updates its own ideas and successfully implanted them into the minds of consumers.