Hushang Stores Have Their Unique Tricks &Nbsp; This Weekend, "Promotional War".

Christmas promotion is ahead of schedule this weekend.

In the promotion war, the first place is the anniversary celebration of the place square. From this weekend to 26, every 199 yuan is reduced by 110 yuan or 80 yuan, and the cosmetics and household appliances are reduced by 199 yuan by 40 yuan. Asia New Life Plaza launched a promotion of 298 yuan to 168 yuan.

This weekend, the classic brands of BURBERRY, PRADA, MIUMIU, GUCCI, DIOR, SWAROVSKI, ADI-DAS, Levis and so on, 6 floor of times square, Shanghai, will be sold at 1 to 50 percent off. In Raffles square, all customers who consume have the chance to get a Christmas thematic card worth 100 yuan. Some brands of Jinying international also offer a 4 to 40 percent off discount from the weekend. The first eight hundred partners will also launch shopping at 300 yuan on the 11 day, which means that they will have the chance to win the lottery of iPhone 4.

In addition to regular discounts, some shopping malls also introduce various Christmas decorations, so that the entire shopping mall is full of festive atmosphere. In the times square of greater Shanghai, the "genuine" Santa Claus from Finland Lapland has been coming from far away; the Santa Fe square will also invite Santa Claus to help. This weekend, a 18 metre high SWAROVSKI Crystal Christmas tree will appear in the atrium of Kong Hui square.

Paris does not shut up at night in spring.

There are also some shopping malls launched a delay marketing, in order to get a bigger slice of the promotion war.

In from December 10th to 12th, Paris spring Wujiaochang store launched the first time delayed promotion. "On the 10 day, Wujiaochang store opens at 2 p.m., and closes at 6 o'clock on the second day. The business hours on 12 days range from 9 o'clock to zero the next day." Paris spring relevant person in charge, Paris spring Huaihai store, Chengshan store will also extend business hours on 10 and 11 days to the next morning, while Hongkou store, Zhongshan Park store, Qibao store and Pujian store will extend their business hours on 18. The specific way of promotion is timesharing, that is to say, it will be reduced by 65 yuan at full 99 yuan in the first hour, and 99 yuan in second hours will be reduced by 60 yuan. Thereafter, the discount method will be adopted at different levels, so that different floors can be completely reduced by 50 yuan in different periods.

"Time sharing marketing is calculated according to the time of the opening time of the salesperson, rather than the time of payment to the cashier." People in Paris explained in spring. In order to prevent the payment of long queues last year, the number of cash registers in all stores in Paris has more than doubled this year.

Discount "overweight" for consumers

"Recently, prices have gone up, and the prices of down garments and cotton padded clothing have gone up very much. Consumers in shopping malls are buying too much. Many consumers are eyeing the online shopping and customized market. In order to retain this part of the population, some businesses have to take greater efforts than last year's sales promotion." Insiders said.

At present, many shopping malls are keeping secret about the Christmas promotion plan, but Huijin department store and new world city people all say that the sales promotion will be more intense at the end of the year, and a more intense "promotional war" will soon be detonated.