"Warm Consumption" Ignites Alternative Business Opportunities For Businesses

In recent days, the temperature in various places has dropped again and again, which reminds people of the legend of "extreme cold in a thousand years", and they have purchased cold proof goods, triggering "warm consumption" in winter.

　　 Warm consumption —— hot spring You are steaming hot

"During the New Year's Day, our hotel is full, and the occupancy rate is basically 100%." The deputy general manager of a hot spring villa told reporters that in recent days, the daily flow of hot spring tourists is more than 1000 people, which is very popular, and the most popular is the open-air hot spring. In fact, it is not just the New Year's Day holiday. Throughout the winter, the operation of the villa is hot because of the hot "warm consumption". The team guests, self driving tourists, family gatherings, etc. make the villa busy every day. Hot Spring Villa held a special marketing meeting for travel agencies before winter, which attracted the attention of 60 or 70 travel agencies because of its optimistic hot spring market. On weekdays, due to the increase of conference tourism and business tourism, most rooms are full. According to the Tourism Administration, the overall reception of hot springs this year increased by 37.8% over the same period of previous years.

Warm consumption—— Hot Pot Food is booming

In such cold weather, the most popular way to eat is to rinse hot pot. Beef, mutton, seafood and fish are popular choices for citizens whether they are dining in restaurants or cooking at home. In the evening, the reporter saw in front of a beef shop on Longyan North Road that there was a long line of people who went to the shop to buy beef, and there were quite a lot of people who cooked hot pot in the shop. The shop owner was very busy; A specialty frozen hot pot food store is also full of customers, including mutton slices, beef slices, crab sticks, frozen dumplings, frozen pills, etc. This kind of food attracts many citizens to buy because of its variety, convenience and long storage period. It seems that the "warm consumption" of the food market must be frozen food.

Heating consumption - small heating appliances out of stock

The overcast and cold weather for several days has made heating appliances particularly popular. In an electrical appliance store, many consumers gathered around the electric heating products counter and asked carefully about the performance and price of various electric heaters. A woman who bought a far-infrared electric heater said: "There are both old people and children at home. If you buy an electric heater at home, the old people and children will not easily catch cold when they take a bath. Usually, it can not only drive away the cold, but also dry wet and cold clothes, which is very convenient and practical." According to the salesperson, the price of these electric heaters ranges from 150 yuan to 500 yuan, A compact far-infrared electric heater, even out of stock, is very popular with consumers. It is the most promising industry in "warm consumption".

Warm consumption - essential for warm clothing

Although the temperature dropped sharply, shopping malls and supermarkets were "warm" because of the "cold". The cooling weather "rushed" more customers to shopping malls and small stores. Cotton padded clothes, down jackets, scarves, masks and other warm keeping products became popular rapidly. The sales were rising, and "warm consumption" ignited a fire among businesses in winter. Down jacket, cotton padded jacket, knitwear, cashmere sweater and other winter thermal clothing have been put on the shelves of major men's and women's clothing brands. New models have been placed in the most prominent position and have begun to sell well. Although some new products have no discounts, there are not a few people trying on and buying them, which also means that down jacket, as the mainstream of winter clothing, will once again become the main target of consumers.