Marketing Fable &Nbsp; Speak With Numbers.

Marketing fables speak in numbers.

Before deciding to enter the Chinese market, the KFC chicken fried chicken store has sent two executive directors to Beijing to inspect the market.

The first investigator dropped off the plane and came to the streets of Beijing. He saw the endless stream of people and went back to report that the Chinese market had great potential. But soon he was transferred to work by the head office on the grounds of incompetence.

Then the company dispatched second inspects. The gentleman used a stopwatch to measure pedestrian flow in several different streets in Beijing for a few days. Then he asked 500 people of different ages and occupations their opinions on the flavor and price of fried chicken and the design of fried chicken store. Not only that, he also conducted surveys on chicken sources, oil, noodles, salt, vegetables and chicken feed in Beijing, and brought samples and data back to the United States to do chemical analysis one by one. After summarizing the data by computer, the report forms were obtained, which concluded that Kentucky Fried Chicken had great competitiveness in entering the Beijing market.

Sure enough, Beijing KFC fried chicken shop opened less than 300 days, and the profit was as high as 2 million 500 thousand yuan. The cost of the original plan in 5 years was recovered in less than 2 years.

Revelation:

This is a successful example of market research. A knowledge can only be called maturity if it develops to the point of digits. The same is true of market research. Some qualitative languages are not much persuasive, nor can they clearly indicate market orientation. Although digital language is not emotional, it often reflects some very essential things. When we are preparing to develop a market, we must do the same as above. There are clear figures to support it. At the same time, in a rapidly changing business environment, entrepreneurs must grasp the correct direction for their own business ships. It is impossible to rely solely on personal life experience and intuition. It is necessary to use modern mature digital analysis methods to test the reliability and correctness of experience and intuition, and make correct decisions based on the results of digital analysis.