College Students Earn Thirty Thousand By Their Unique Little Creativity Month

December 25th, "Mao Hong? I heard that your studio, from August to date, can earn 30 thousand a month?"

"No, no, 30 thousand yuan only.

On the phone, Mao Hong, a senior student at the Oriental College of Zhejiang University of Finance and Economics, talked about the cultural and creative studio he worked with his classmates and friends.

In November last year, Mao Hong got the inspiration from a story: a company outside the world collected the portrait of each bus driver, and then made personalized design of these avatars, and finally made stamps.

"At the time when the graduating students were graduating, many graduates wanted to leave some precious memories for their four years of university time. So I thought I could take this kind of business to do it. I immediately found a senior school student and told him what I thought. The other side listened to the horse's approval and hit it off, and the first business of our studio was born."

According to the photocopying photos and growth materials provided by the graduates, Mao Hong made a special graduation album for them.

"We call this commemorative album" Liu Yi Memorial album ", that is," leaving a good memory "meaning, the effect is pretty good.

Of course, in order to complete the graduation album, Mao Hong also carried out a market survey. He found that most of the print shops around the school had simply typed the photos provided by the students, and did not join the personalized design. Although there were many personalized album producers, the marketing channels did not go deep into the universities.

Their studio just caught the blank spot in the market, and then passed the word of mouth among the students to sell the product successfully.

Learn from cost control in bargaining

Being a student himself, he is doing business with his classmates. Mao Hong laughs and says that many classmates come to bargain with him. Of course, he is a bit embarrassed.

On the one hand, we can not afford to lose face. On the other hand, the production cost of the commemorative album is really high. "We have a low price, and no printing factory in Hangzhou is willing to undertake it, because the cost of paper and printing here is relatively high, so our printing factory is still on the Internet, and it is a printing factory in Fujian."

However, in bargaining, Mao Hong still had a deep understanding of cost control.

"Paper, binding, printing and so on are all costs, and we print them from other provinces, and we have to calculate the cost of pportation. Now I realize the cost of human relations.

At that time, when I was making the first album, I gave the price of 60 yuan to the seniors, which was purely quoted from the print shop and the Internet. Now, let's think about it. It was a bit premature and a little immature.

Now, Mahong has enriched the production line of the commemorative album made by himself, distinguishing the hardcover edition, the simplified edition and the peaceful edition. Different formats have different prices, and there is still room for discount for some "VIP" customers.

Creativity alone is not enough in the future.

Since it is a graduation album, it naturally has its limitations, that is, the seasonal peak season.

Graduates who face school leaving in April and May can receive many orders, but after this season, there is almost no order and business is very weak.

In order to ensure the normal operation of the month and make the business of the studio less serious, Mao Hong and his partners discuss increasing the product.

"For example, we have added graphic design, gift making, and help to plan activities, provide Party arrangement, DV shooting, gift delivery, album production and other new services.

We plan to turn the studio into a real cultural and creative company in the future.

Mao Hong smiled and said, of course, these services are still some ideas of Mao Hong and his team members, and there is still a way to go.

From the first two people to the team of seven people, Mao Hong and his partners have already entered the Oriental College Students' entrepreneurial practice base, and they begin to envision the future: "when we graduate, we will officially operate the cultural creative company."

At that time, the things to learn can be more, only by a little creativity is not enough.