Lining And Nike Have Been Raising Prices.

　
The tide of price rises is coming. Sporting goods industry 。 Faced with the rising cost of raw materials, human resources and rents, all sports brands are prepared to raise their prices to cope with them.

　　
In 2011, faced with high cost, Lining The price increases may reach two digits. "Now that the cost is going up, you have to ask which company price is not going up." Lining, director of external affairs and public relations, said Zhang Xiaoyan. Nike executives also pointed out that in order to ease the rising cost pressures, prices can only be raised.

　　
2010 each Sports brand Prices have been adjusted, but not in the fourth quarter of 2010. Lining footwear products The average retail price increased by 7.8%; while in the fourth quarter of, the average price increase of clothing products was around 10%, and the price of footwear products increased by about 5%.

　　
stay Lining In 2010, its gross profit margin was 4 billion 482 million yuan, and the gross profit margin of 47.3% was the same as that in 2009. Lining In its earnings report, it is clear that gross margin will drop by one percentage point in 2011.

　　
although Nike To raise the price, but the Beijing family. Nike According to the counter, sales staff salaries did not rise, but the price of the products did increase over the past year. The price of Nike has been adjusted substantially.

　　
It is not uncommon for different brands to raise prices annually, but collective price increases are rare.

　　
    Peak Chief executive officer Xu Zhida said, "fabric costs account for 60% of the total cost, while the total cost is 40%. In March, the price of cotton yarn increased by 80% compared with the same period last year, polyester fiber increased by 20%, and the supply cost of raw materials increased by an average of 15% in 2011. The retail price will also vary according to the different categories of shoes and clothing.

　　
Hongxing Erke, which has already been listed, has also planned to raise its price. "We plan to increase the price from 15% to 18% this year." Its insiders said. In their view, the rise of raw materials such as oil and rubber will lead to an increase of about 20% in cost, and only to reduce costs as much as possible.

　　
    Anta Li Hao, general manager of enterprise public relations, said that with the adjustment of the general trend of the industry, the increase is uncertain. It is reported that Anta and 361 will increase the selling price of footwear products, with an average increase of about 10%.

　　
Now is the annual peak of autumn and winter ordering. According to China business daily, most enterprises will increase their prices in order to increase 10%-30%.

　　
It is worth noting that there is still doubt about whether the so-called raw materials, cotton, will continue to rise in price. According to the twenty-first Century economic report, Tang Yu, a researcher at the mid term Research Institute, said: "since China's accession to the WTO, there are gaps in cotton every year. China will import every year. Mainly in the first half of the year, cotton will be used in the first half of the year. India cotton will be used in the second half of the year. After October, the new cotton will be on the market. Under the market regulation, the price of cotton will fall naturally." And cotton supply and demand will not be abnormal, and prices will not fluctuate naturally.