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In The Future, The Prosperity Of China'S Fashion Industry Will Be Leveraged By Brand And Capital.

2011/3/30 15:24:00 53

March 28, 2011, as one of the most enlightening fashion industry forums,

Ai Connie J

China fashion industry forum was held in Beijing.

Many top managers of Chinese fashion enterprises, well-known financial media, and the senior executives of iacons have enthusiastically participated in exploring the trend of China's fashion industry in the future and finally reached a consensus. In the future, the prosperity and development of China's fashion industry will be leveraged by brand and capital.

From the point of view of economics, the development elements of China's garment industry have undergone significant changes since 2009.

In 2010, the brand layout adjustment of China's clothing industry has become a hot spot. Resources integration, capital operation and international cooperation have gradually become the brand creation and innovation mode. All these hot spots show the Chinese fashion.

industry

It will lay a solid foundation for the realization of the dream of "clothing power".

At the same time, with the good reputation and good reputation of the industry, enterprises will undoubtedly take the lead in the battle, and the resources will also be optimized and ultimately to the enterprises that can feed their development and appreciation.

Cao Yinghui, President of acconis China Limited, believes that the production and channel construction of many Chinese fashion enterprises is very mature and complete, but lacks the experience of creating brands and managing brands. Cooperation with high-quality international brands will be a good solution to this problem.

Ye Qizheng, founder and well-known contributor of the tidal wave network, said that luxury goods in China's market has shown an increasingly saturated trend. If China wants to pform from fashion manufacturing and consumption power to a big brand country, cooperation with international brands is a shortcut. The most worthy acquisition and operation is medium and mass brands.

Wu Guangze, Jeacy Yan from IDG, Hongsheng fund and Wang Yong of Lenovo investment, agree that China

Latest fashion

Industry has become the direction of capital market after energy and information industry.

Compared with some traditional brands in Europe, the popularity and influence of young American mass brands in China are large.

"Establishing a joint venture in China, and having a Chinese partner, radiating the culture of American brand to consumers through this innovative business model is a great encouragement for us. China is a country that is trying to integrate the past and the future. This is a decisive choice, just like we are always committed to promoting our brand."

ICONIX COO Yehuda Smidman emphasizes the importance of China's market and China's business model at the ACON's China Industry Forum.

Wang Yuexin, editor in chief of Feng Shangzhi, predicted that the main force of China's fashion industry must belong to those with international experience from the perspective of fashion media.

"I have always been imagining that in the future, the fashion page of" Feng Shangzhi "will be the arena of many national brands. Each brand will maintain its own style, but they are all from Chinese fashion enterprises.