The Shoe B2C Website Will Be Cleaned Up To &Nbsp; After The War, Price War.

"2011 for 2007-2008 years Entrepreneurship The electric business enterprise is a very critical year, the industry is facing a big shuffle. From a certain angle, who can be the first to achieve 1 billion of footwear B2C? Who is the industry leader? "According to the competition trend of China's online shoe city, Chen Huru, vice president of Le Tao operation, said. And the industry leaders are eager to buy happiness. Shoe net The famous shoe store and the Tencent behind it. Baidu Traditional shoe dealers.

When describing the above trend, Chen Hu expressed his confidence in the first position of the industry. And the same industry leader has nothing to hide but also good buy. The two companies, which are positioning themselves as "the biggest online shoe city in China", are ahead of other online shoe cities in terms of reputation and business data.

But in fact, the two companies are fighting fiercely at the moment, and there are also shoe net and shoe store adjacent to South China's shoe manufacturers' intensive areas, and BELLE's Baidu investment background. These young Chinese Internet operators have an image of spiritual idols: annual sales of over $1 billion, the global B2C shoe city Zappos, which is bought by the e-commerce giant Amazon for $1 billion 200 million.

In this way, shoes B2C enterprises such as good Lok, Lok Tao, Tao shoe net and so on are all labeled with Chinese Zappos, but there is only one Zappos in China. According to Chen Hu's logic, this year is the watershed. Whoever reaches the annual sales volume of 1 billion yuan will get over his "2012" and whoever will get rid of his competitors.

At present, the domestic shoe industry B2C is still in the flow of hunger and thirst, whether it is the coupon or advertising, the significance of the capture of new users. Chen Hu admitted that after the traffic war, the footwear B2C price war will come. According to the data disclosed by Le Tao and Haoyue, the price of both parties is basically maintained at the same level. "We only rely on the price parity system to carry out 1-10 fine adjustment of the price advantage."

Perhaps, when the price war is coming, it is the time when China's Zappos gets rid of its glare. As an onlooker, Xu Xiaohui, the founder of clothing network brand in the field of B2C subdivision, believes that no one has the chance to win the championship yet.

B2C financing status of footwear industry:

1, Le Tao: three rounds of a total of more than 300 million yuan

2, good fun buy: three rounds of $87 million.

3, shoe store: About US $20 million (Alibaba investment)

4, cool sport: about $10 million.

5, BELLE Tao Xiu network: get Baidu huge investment