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Zhejiang'S Popular Footwear Industry Brings Strong E3 Brand To China'S Children'S Shoes Market

2011/5/12 10:27:00 76

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Shoes Brand Children'S Shoes

In 2011, Zhejiang popular Footwear Co., Ltd. carried E3

brand

Strong China

Children's shoes

Market.

As the industry's first to open "

Color marketing

The brand of children's shoes, E3 pioneered the concept of "children's color shoe cabinet", relying on its own strength and precise brand positioning to win the opportunity.

At present, the scale of children's shoes Market in China is more than tens of billions of yuan. E3 brand aims at the great potential of China's high-end children's shoes market, through precise brand positioning - "children's color shoe cabinet" concept and very popular colors.

fashion

The characteristic product of culture has won the first ten brands of Chinese children's shoes, and has become the "China fashion children's shoes popular color application demonstration base" by the China Fashion Color Association. It has established its position in the Chinese children's shoes industry and won the name of the advocate of Chinese children's shoes popular color culture.

Zhejiang's popular footwear industry brings strong E3 brand to China's children's shoes market {page_break}

According to Chen Liming, chairman of Zhejiang popular footwear industry Co., Ltd., Zhejiang popular footwear industry Co., Ltd. has been specializing in the production and sale of high grade children's shoes since its establishment. It has been nurturing and developing according to the modern enterprise system mode, and is committed to building China's largest production base for children's shoes.

In 2010, the company launched the sub brand "E3 - Enjoy Everyday Everything", which is located in "children's color shoe cabinet" through the joint China children's products authority marketing agency. It has become the first brand of color marketing for children's leather shoes industry in China.

"KIDS' COLOR SHOE BOX" is the English name of "E3 children's color shoe cabinet".

Through the colorful shoe cabinet, we can broaden the children's creative inspiration and imagination, praise the art of children's shoes coloring, pay attention to health, emphasize comfort and safety, and advocate colorful, comfortable and personalized dressing experience.

The popular footwear industry has been focusing on product development and design. In line with the theme of humanization, serialization, color and fashion, it has fully applied color, clothing and other elements to the field of product development, bringing colorful colors to children's growth and life.

E3 brand integration and leisure taste, combined with fashion trends, with environmental protection as the basic color system, combined with the growth characteristics of Chinese children's footsteps, focuses on the characteristics of being colorful, comfortable, healthy and humanized, so as to realize the integration of fashion and practicality, and fashion and health coexist.

At the same time, E3 brand has rich product structure, including color life series, urban fashion series, campus life series, life sports series and supporting products.

Relying on the unique and complete industrial chain of the industry, we have created a "12 color process chain" to realize the whole chain color control process from information collection, development project selection, raw material selection, sample design to evaluation, mold making, punching, sewing, bottom making, finished product production, acceptance, and warehousing. Finally, we have guaranteed the three characteristics of E3 products, which are safer in quality, richer in style and more comfortable in clothing.

At present, the popular footwear industry is strengthening cooperation with the China Fashion Color Association, forming a strategic partner, setting up a special color design room in the R & D center, engaging in the collection of market information, and inviting international design experts and color masters to conduct extensive market research on popular colors. According to the "color" tendency of Chinese children, the product color scheme is formulated to serve the brand.

In addition, the popular footwear industry is also actively participating in the annual issue of "white paper on children's shoes in China", in a timely manner to grasp the trend of children's fashionable colors every year, and consolidate the voice of E3 brand in the color field of Chinese children's shoes.