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New World Women'S Department Is Converted To "Chao Dian" &Nbsp; Shops In Sanlitun, Xidan Are In Succession.

2011/5/13 11:16:00 89

Beijing

New world woman

Department store

Inside children's clothing personality shop

In recent years, Chongwenmen business circle has developed rapidly. There are both department stores such as new world department store and Shopping Mall, such as Guo Rui Cheng.

Recently, people who often shop in Chongwenmen can find that the original new world women's department store has changed greatly. It is no longer the traditional department store store. A large number of individual shops have been stationed in the one or two floor of women's department stores. Many small shops come from Xidan, Sanlitun 3.3 and other tidal fields.

Unlike Xidan and Sanlitun, the new world women's department store's location is more neat and exquisite, among which there are many young designers.

brand

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The merchants manager said that after the wide spread of nets in the tidal fields of Beijing, they only selected strong and personalized shops.

These stores or have unique foreign trade original single manufacturer source, or buyers directly from Korea, Hongkong, or independent designer brand.

After years of edification by foreign trade stores and Taobao stores, the sight of the Amoy merchants is becoming more and more sophisticated. To attract them, shopping malls must establish their irreplaceable qualities.

A self owner shopkeeper told reporters that she and two of her classmates were graduates of the clothing Institute, because they wanted to pursue their own ideal of clothing, they registered together with their own trademarks, and made their own clothes.

Because they are small and flexible, their styles are updated quickly; because young people know more about their peers' style and what they lack in the market.

Choosing the new world women's department store is also a promising consumer climate for Chongwenmen business circle. At the same time, Nancheng itself lacks a fashionable shop like Xidan, which is just a market vacancy.

Beijing New World Women's Department

The present women's department stores mainly provide services for two parts of the population: first, the 18-35 year old young people who pursue fashion and personalize clothing in the region; two, provide life and leisure services for family consumers.

The style of merchandise is based on the jewelry of Japan, Europe, America and DIY. The brand combination is neither a general department store brand familiar with the general public, nor an existing low-end commodity, but a combination of high-end shopping environment and personalized fashion boutique.

Women's department stores have a whole layer of children's area after the upgrading.

Nowadays, there are more and more parents after 80, and their demand for consumption is higher and higher. Therefore, children's district not only has personalized children's clothing, children's playground, but also children's early education, infant bathing and other services.

At the same time, the museum also reserved various HOLA ancillary services, such as theme restaurants, light snacks, pet shops and so on.