Guangzhou Shoe Wholesale Market Enters The 3 Era
Station West Road area shoe profession
market
But the surrounding roads are jammed.
350 thousand m2 "Big Mac" appears on Guangzhou Avenue South.
The professional market has always been a unique landscape in commercial real estate.
As a traditional industry's shoe wholesale market,
Guangzhou
It has a history of nearly 20 years.
From the beginning of the Kowloon shoe city, the European shoe city, the Guangzhou new ho Plaza wholesale Plaza to the global international step cloud world, the Guangzhou shoe wholesale market is constantly improving and the business model is constantly changing.
Recently, Southern China, Guangzhou, with an area of 350 thousand square meters in the south of Guangzhou Avenue (International)
footwear industry
The exhibition center officially launched investment promotion, and clearly proposed to create a new generation of footwear import and export exhibition and trade center integrating e-commerce functions and headquarters of the whole industry chain.
In response, the industry pointed out that the emergence of the Guangzhou footwear wholesale market entered the "third generation", which has a positive impact on the future development of the whole market.
Market growth and rents soaring
"Ten years ago, the shoe wholesale market was almost the same as the farmers' market. Some of them were still iron shed buildings, and the food and lodging were also inside, compared with the wholesale market today."
Mr. Lin, who has been in the shoe wholesale market for more than 15 years, can be seen as a witness to the development of Guangzhou shoe wholesale market.
From the wholesale market in the year of Gao Di street, the West Lake light night market and then to the shoe wholesale market of Zhanxi road in the middle and late 90s of last century, Guangzhou shoe batches market has been developing for more than 10 years, and its grades have been continuously improved, and its business scope has also gone from the wholesale market inside and outside the province to the international market.
At present, the wholesale market of footwear in Guangzhou is mainly concentrated in the two major sections of Zhan Xi Road - Huan West Road - Guangyuan West Road, Jiefang South Road - Daxin road and Guangzhou new Southern China shoe department store located in Guangzhou Avenue South.
With the growth of the market, the rental market of the footwear wholesale market is also rising, even more than some of the first tier businesses.
At present, sports west, sports east, Tianhe South Road, six Transportation District and other street shops are relatively concentrated areas, the rent is as high as 300 yuan -1000 yuan / month / square meter.
In view of the shoe wholesale market, taking the step cloud world as an example, the rent can go to 1000-1600 yuan / month / square meter, and the international shoe city is also almost the same level.
However, due to the increase of supporting costs such as warehousing and management, the current rent of metropolis shoe city is 4000 yuan per square meter per month.
Hidden troubles in shoe wholesale market
However, on the way of development, the shoe wholesale market in Guangzhou has suffered the same worries and bottlenecks as other industries in recent years.
Mr. Wang, a businessman in shoe trade in Guangzhou, has a deep understanding of this.
He said that due to the huge daily traffic and traffic volume, some shoe business circles are often seriously blocked, and the traffic costs such as time cost and parking are getting higher and higher. Coupled with the fact that the shoe market is located in the central area of Guangzhou's old city, the climate has already formed, and the rental price of the property has also risen sharply, which has increased the burden on businesses and directly weakened the competitiveness of the market.
"Our company used to have shoe stalls on Zhan Xi Road, but the rent was too high last year.
Reporters interviewed in Liuhua business circle found that many businessmen complained that due to lack of planning, many of the long history of the wholesale market has been faced with low management level, imperfect functions, nuisance, fire and other issues, "upgrading" has been proposed for many years, but progress is slow.
Experts who do not want to give their names are analyzed. Because the existing shoe market is located in the central area of the railway station and the provincial bus station, its development is limited. If upgrading and upgrading can only be carried out on the basis of the original property, there will be little success.
And in the shopping area of the shoe wholesale market in the area of Jiexin road and Daxin Road, there are a lot of "three in one" places for shops, warehouses and dormitories. Fire hazards are extremely serious. It is very difficult to expand production and expand new development sites.
"Although the hardware environment of these old professional markets has improved, the supporting system and operational level of services need to be improved, but it is difficult to produce qualitative changes."
{page_break}
E-business change
Wang Xianqing, director of the Institute of circulation economics, Guangdong University of Business, said that the division of labor in the specialized market is becoming more and more specialized and the upgrading of the existing professional market is very necessary.
In addition, with the continuous development of e-commerce, the Internet can also do wholesale.
The reporter learned from last week's "China Southern China international footwear industry fortune forum" that a new shoe trade exhibition center with an area of 120 thousand square meters and a building area of 350 thousand square meters will appear along Guangzhou Avenue South Southern China automobile trade. Guangzhou Southern China (International) footwear industry exhibition center.
According to Liang Guangjie, President of Guangzhou Southern China footwear exhibition and Trade Center Co., Ltd., the center is the largest footwear wholesale exhibition market in Guangzhou, and will be available in the form of the complete electronic commerce function and the headquarters of the whole industry chain. The industry will call it the third generation shoe wholesale market.
Zhang Chaomei, director of the Ministry of foreign trade development of the Ministry of Commerce, also said that the third generation exhibition and trade mode of shoes industry is an innovative mode, and there is no similar model in China for reference.
According to the insiders, as the third generation shoe wholesale market, the wholesale market is required not only to upgrade the infrastructure such as hardware and pportation, but also to provide more supporting services for business and to intervene in the production industry chain of the footwear industry. The intervention of e-commerce is a modern development mode of pursuing win-win results.
Footwear market stimulates business circle
The footwear wholesale market in Guangzhou is well-known throughout the country. Reporters learned from the intermediaries that the emergence and development of the shoe market not only kept the prices and rents of their own shops rising, but also stimulated the development of their business circles.
According to Fu Fu home professionals, take Liuhua business circle as an example, there are relatively few specialized shops on sale now, and the existing ones are mainly small berths.
For example, the first floor area of the Tianma clothing market is about 10 square meters of berths. At the beginning, the selling price is tens of thousands of yuan per square meter. Now the market price is as high as 180 thousand -20 yuan / square meter, the rent is 1000 yuan / square meter / month, and the rental return rate is 6%-8%.
And a small area of about 10 square meters, at the moment, the top hand cost should be at least 150 thousand -20 yuan.
A list of rents for major footwear wholesale markets in Guangzhou
First hand rental price
Step Cloud World 600-700 yuan / square metre / month 1000-1600 yuan / square metre / month
International shoe city 600-700 yuan / square metre / month 1000-1600 yuan / square metre / month
European shoe city --- 700-800 yuan / square meter / month
Xicheng shoe Plaza --- 700-800 yuan / square meter / month
Metropolis shoe city 1600-1700 yuan / square metre / month 4000 yuan / square metre / month or so.
New Southern China shoe industry department store 200 yuan / sq m / month 400-500 yuan / sq m / month
(the above rent is for reference only, based on the actual market price).
Investment story
Invest in shoe shops and select developers.
Eager to create some achievements, Mr. Xiao, who is from abroad, wants to invest in shoes wholesale business in Guangzhou, but it is difficult to find suitable pavements.
Some mature footwear wholesale markets are often tens of thousands of yuan or even hundreds of thousands of yuan into the cost, let him hope and sigh.
After some screening, at the beginning of last year, he finally signed a new shoe wholesale market in Guangzhou's Shek Cha Road, and rented a shop to do the shoe wholesale business.
Because Mr. Xiao rented the new wholesale market shops, the fame in the industry is not large. But because there are many wholesale markets around, some merchants also bring some old customers, so though business is not good enough, it is also a rush.
"If you keep doing this for several years, you will still be able to make money."
{page_break}
However, later, as a result of the rumour that the investors in the wholesale market were suspected of fraud, many fried shop owners estimated that they could not afford to invest here. They wanted to evacuate people and put pressure on investors, hoping to get compensation.
Mr. Shaw was eventually forced to choose another site.
Insiders pointed out that in fact, if the new wholesale market is properly operated, the possibility of doing well in the future will be great.
However, because the wholesale market shops are sold, the purpose of the investors is also to sell the shops and make money.
Therefore, to invest in business, we must choose a regular and long-term developer.
A listed company coming out of a shoe stall.
Speaking of "Saturday (002291)" women's shoes, as long as they are fashion loving urban women, almost nobody knows.
In September 2009, Foshan footwear Limited by Share Ltd entered the Shenzhen Stock Exchange on Saturday, thus becoming the first leg of women's shoes in the A share market.
However, not everyone knows that the founder of Saturday shoes started from running a shoe city stall and then stepped onto the road of listing.
In 1991, Zhang Zemin, 25, gave up his "iron rice bowl" in Shenyang, bought a stall in Guangzhou's European shoe city, officially started the wholesale business, and began to embark on the road of entrepreneurship in the footwear industry.
In the second year, Zhang Zemin became the sole agent of BELLE shoe industry in Shenzhen and promoted the distribution of BELLE shoes throughout the country.
In 1993, Zhang Zemin began his first commercial pformation, from dealer to manufacturer, and founded the Fushan shoe industry, the predecessor of the "Saturday" women's shoes.
Not long after, "Saturday" women's shoes started the chain operation of footwear industry in China and continued to grow.
Now, Guangzhou has a reputation for nearly 30 shoe wholesale markets, and it also accommodates many stall owners' entrepreneurial dreams.
The European shoe city, which Zhang Zemin chose at that time, has also become the leader of the footwear wholesale market in Guangzhou, and many famous shoe manufacturers have been born.
Obviously, it is very important to choose a suitable starting point for your career.
- Related reading
Fortune Lion And Other Shishi Shoes And Clothing Enterprises Become The Pilot Units Of Intellectual Property Rights.
|Japanese Underwear Manufacturers Released &Nbsp After The Earthquake, 36 National Flags.
|- Handbag bank | New Policy Implementation + Cross-Border Electricity Supplier Rise: Overseas Purchasing Day Is Not As Good As A Day.
- Instant news | Headlines: The State Is Studying The Specific Measures To Reserve Cotton Rotation Policy.
- Daily headlines | 2016 The National Chap Conference Held A Summary Of "12Th Five-Year" To Explore The Way Of "13Th Five-Year" Development.
- Market topics | 2016 Cotton Textile Industry, How Will The Shuffle Cotton Market Develop?
- Shoe Market | Nike Is Still A Big Winner. Adidas Price Earnings Ratio Has Just Caught Up With Nike.
- Market prospect | 2017 Spring And Summer Textile And Apparel Trends In China
- Women's Shoes | Daphne'S Self Redemption: Closing 805 Stores And Laying Off 8000 People
- Daily headlines | Three New Directions Of Garment Industry Pformation: Net Red Marketing + Omnibearing Service + Intelligent Manufacturing
- Recommended topics | PEAK Shoes Have Won The Title Of "Eight Crown" For The First Time In Eight Consecutive Years.
- Daily headlines | Report Birds Net Profit Fell Over 80%, Private Customization Is Not "Wan Jin Oil"
- How To Fill Out A Cashier'S Report
- Air Jordan III Retro "Stealth New Shoes"
- PONY Classic Age Reprint TOP&Nbsp; STAR
- Zhejiang's Exports Hit A New High In April.
- Survey Of Cotton Producing Areas In Shandong: Small Area Still Needs Support
- The Wedding Gets Together &Nbsp; &Nbsp; The Bridesmaid Dress Makes You Amazing.
- Company Production Workshop Management Rules And Regulations
- Ying Bai Li: Noble And Elegant &Nbsp; Luxury Enjoyment.
- Guangzhou Silver LEFOYEA Lai Fu Ya Brand Ladies Invites The Whole Country To Join, Agent.
- The Past And Present Of Thick Sole Shoes