Di Meng Outdoor Children'S Shoes Quickly Create An Example Market.

In June 29th, with the "childhood in mind" Di Meng new products.

This is a new product and brand of 2011 Beijing autumn and winter brand new product of Beijing branch in Yan Qi Lake Resort, Beijing.

Cooperate with target market to hold regional order meeting (brand promotion meeting)

A few days ago, the "happy childhood" Diego new product order meeting ended in Beijing.

At this order meeting, Gao Junjie, a spokesman for Di Meng, also tried to shoot a creative video advertisement for Di Meng. At the same time, the plane advertisement shooting was successfully completed on the second day.

At the ordering meeting, the spokesperson shares with the dealer his own trial, the feeling of Di Meng products, and sends the best wishes to Diem brand.

In the evening, at the celebration party held by the company, Hou Gao Junjie's stunning performance and hip-hop stunts the audience's enthusiasm. The chairman of the company presented a commendation to the outstanding dealers.

Then, because of the joint activities of such an enterprise and stars, DiMeng has attracted wide attention in the northern market, and the brand idea of Di Meng's "outdoor children's shoes" has been accepted by more new agents. Beijing's investment has been successful at one stroke.

The results of the Beijing regional market order meeting are even more effective.

"Through planning, preparation, organization, convening of this meeting, and the success of the conference, the Beijing branch has the ability to organize, coordinate and manage.

This year, DiMeng brand has been greatly improved in the North China market. It has made great progress in both team management and brand promotion as well as market construction.

This is not only the success of Di Meng's North China market, but also provides a replicable pattern of brand operation, management and promotion for the operation of Di Meng brand's other regional markets, and its example power can not be ignored.

Therefore, the head office encourages and supports other regional markets to effectively convene and utilize the spokesperson resources for the convening of the DiMeng brand ordering Association and the brand promotion conference, so that brand awareness can be further upgraded in the regional market.

He Yaowu, director of brand marketing, said.

Breaking single order function

At present, many children's shoes brand orders will no longer shoulder the simple meaning of "order" function.

To tell you the truth, if it's just an order, it's better to call it all in the head office, because from the industry point of view, it has more advantages in Jinjiang. After all, it is the base of R & D and production of sports shoes.

At the same time, terminal providers can directly understand the strength of the head office and compare with other competing brands.

Jianhua Zhu, chairman of Di Meng brand, is speaking out. The final purpose of this regional order meeting is to create momentum for its regional market and promote new terminal customers' cooperation.

"We combine local media reports, through early promotion and later investment, to bring help to the regional market is obvious, old customers can be rectify, new customers began to understand and even accept our brand."

Where to go out of the order will choose where to open, which will support the example market.

DiMeng combined with regional market demand and started the "2011 Beijing Culture Promotion Week" at the same time by the first order meeting in 2011.

The development of this activity not only greatly improves the standard of channel operation and terminal operation in Beijing area, but also plays an exemplary role in promoting cultural popularization throughout the country.

"The regional order will go beyond the order significance," he said. "Around the order function center, we should graft all kinds of advantageous resources which are closely related to the brand concept, and combine the information and confidence with the terminal distributors in the light of the brand strategy of different stages of development.

In this way, the regional order will be exposed.

Learn from adult shoe ordering mode

Looking at the pattern of men's wear and adult shoes ordering, from running away to returning, and then to subregional synchronization, from a single new show to all kinds of marketing activities at the conference, and then to emphasize the significance of ordering.

Today, children's shoes industry, which has undergone decades of development, is also on such a road.

He said that the convening of the regional ordering association is not only the approval of the strength of the local agents, but also the platform for the strength of the brand display. Through the regional ordering, a variety of marketing tools and brand development have been used to effectively enhance brand awareness and attract more agents to join.

"This will play a good role in promoting brand awareness in the regional market."

Deep tillage, marketing, achievement, brand

At this meeting, the management of the company put forward the policy of "brand management, and create high-quality outdoor equipment for children". The aim is to expand the brand awareness and strengthen product development, and form a unified understanding to achieve the brand. In the era of consumer brand awareness gradually enhanced, the regional agents must take the branding line of operation in a competitive market.

Brand operation is an effective magic weapon for continuous and healthy development of agents.

At this order meeting, the director of Di Meng brand has formed a unified vision to enhance the brand image and train the dealers in the operation of the channel.

Di Meng management knows well that "the city is artificial, no net disadvantage".

The development of brand is inseparable from the joint efforts of distributors.