On The Nationalization Style Design Of Silk Garments (Two)

Design perspective: professional sources of information or non professional sources?

Another important concept is the difference in design angle, that is, professional sources and non professional sources.

This is the vocabularies borrowed from human studies by Amos Rapoport, an environmental and cultural scholar, and then gradually became popular in the field of design theory.

Professional sources refer to information materials provided by professional trained observers or researchers, and non professional sources refer directly to non professional subjects who are observed by information.

Through some examples, we can better understand this concept.

For example, the new fashion show of senior women's wear designers in Paris, the popular forecast of professional fashion magazine experts, the new information provided by the fashion color association, and the suggestions from purchasing staff are all professional sources.

Through questionnaires, interviews, oral records, etc., it directly records consumers' views and understanding of costumes, and does not join the subjective evaluation of observers. The information obtained is non professional sources.

As for the design of national silk garments, the professional source of information enables designers to accurately grasp the latest design concepts and trends, so that the design has a sense of fashion and keeps up with the international trend; the non professional sources of information enable designers to understand the needs and aesthetic orientation of the masses and make the design more rational and market-oriented.

It can be seen that the two sources of information are equally important and cannot be neglected.

However, the real problem is that most of the information sources are designed by professional sources. Designers usually show their admiration for big designer and superstition for authoritative forecasting organizations, but the needs of consumers and redesign of clothing are often ignored by designers.

The difference between professional sources and non professional sources reflects a traditional contradiction in design theory, that is, the contradiction between the ideal of the designer and the needs of the users.

The failure of design in some aspects is due to this contradiction.

Some designers have advanced design ideas. They can guide the values of public life through design, but they can not be accepted by the public. On the other hand, designers may despise the public's taste and refuse to communicate.

Especially in the design of national silk garments, most designers seldom consider the preferences and needs of consumers, and feedback on clothes. They become completely self entertainment games.

However, this phenomenon has also attracted the attention of some designers. They have begun to focus on the aesthetic orientation of consumers and the style of street wear.

Just like the spontaneous fashion of Mix&Match years ago (the mixture of different prices and styles of clothes), the style of dress has become a strong demand, which makes designers master themselves and make popular adjustments to their designs.

Chanel no longer equals only with the image of "Lady", adding a sports style single product collocation.

In the 2004 Fall and Winter Conference, Italy designer Issaac Mizrahi mixed the one hundred yuan Target vest with eighty thousand of the needs of the specially ordered bead jacket.

Today, Chinese designers, seeing that they lack communication with the front-line market, have made many meaningful direct research with customers, and no longer blindly follow authoritative forecasting experts and designers.

Design based on non professional sources is often easier to succeed than the market.

Hangzhou's brand "ah Gu" starts with the design of a distinctive national costume. Its clothes are brightly colored and bold in style, mostly from ethnic costumes.

In the early stage of operation, the unique design did make the company successful, but the subsequent operation found that sales volume was difficult to go further.

The reason is that its design is also a "play art". It only emphasizes its own design concept, but ignores the customer's receptivity.

In 2005, "ah Gu Mu" made adjustments to focus on the needs and feedback of customers, and the adjustment of design angle made the sales performance get instant results.

The expansion trend of professional sources to non professional sources reflects the shift from clothing centered to human centered in concept, and reflects the pition of consumption consciousness in design.

While absorbing the latest trend factors and accepting the latest design concepts, designers should also do a good job in investigating potential customers to make their designs more rational.

After the design angle is determined, choosing the appropriate design method is also an important aspect affecting the quality of the finished product of nationalized silk garments.