Guess Joins International Brands In Chinese Market

Guess China storefront

Guess, a clothing brand maker based in Losangeles, recently announced plans for a massive march to mainland China, which will occupy US $1 billion in China.

Paul Marciano, chief executive of Guess, said in a conference call for apparel industry analysts in Asia: "in any shopping mall that is worth investing, you will find Guess's storefront." (PaulMarciano)

Guess turn it into jeans and fashion.

Luxury brand Guess has 490 retail outlets in North America, and 218 in Europe, Asia and Latin America.

In addition, there are 757 authorized manufacturers and wholesalers under Guess.

Guess said sales in Asia in the first half of this year rose by 27.1% to $115 million 400 thousand, after which it attached great importance to the Chinese and Korean markets.

These data attract international brands to compete in China.

The British fashion brand Boboli opened a new flagship store in Beijing earlier this year, and announced that it planned to increase its store from the current 57 to more than 100 in 5 years, while the French company Hermes moved faster. It designed a brand for China, which was the "up and down" brand that was released last year.

Abercrombie&Fitch, the US clothing manufacturer, will soon enter China and will open its first China in Hongkong.