Hongxing Erke Strongly Promotes Olympic Marketing

Recently, Uzbekistan Olympic Committee official Kayumov Farruh arrived in Xiamen. Erke The group headquarters visited and visited the Iran Olympic Committee, the Taipei Olympic Committee and the South African Olympic Committee. Accompanied by Mr. Wu Rongguang, President of Hongxing Erke, Mr. Kayumov Farruh visited the Hongxing Erke group building and confirmed the products specially designed by Hongxing Erke for the Uzbekistan Olympic Committee.

During the visit, Mr. Kayumov Farruh made careful consideration and confirmation on the products designed by Hongxing Erke and communicated with each other on the news conference held jointly. The results of the survey were highly evaluated by Mr. Kayumov Farruh: This is a very good company. They have a very good design team. The clothes they carefully designed for us are very much in line with our needs in terms of color matching, element application and fabric technology, highlighting the national characteristics of Uzbekistan. Secondly, I am impressed by their comfortable and spacious office environment and strong corporate culture. I fully feel the charm and strength of this enterprise, and I believe they can provide our athletes with the best equipment.

It is understood that in 2012 London Olympic Games, Hongxing Erke sponsored several Olympic delegations, which fully demonstrated China. brand Brand strength in the international arena. In terms of Olympic marketing, Hongxing Erke also has originality. As early as the 08 Olympic Games in Beijing, many international brands and local brands compete fiercely in the Olympic marketing war, Hongxing Erke chose a new way to cooperate with the Korean Olympic delegation and helped the Chinese women's weightlifting team 48 kilogram class Chen Xiexia to win the 08 first gold in China. With the Korean Olympic delegation's two gold, one silver, three bronze breakthrough and the dissemination of the spirit of the first gold of "Xia, lifting China Power", Hongxing Erke's "TO BE No.1" brand spirit is deeply rooted in the hearts of the people. With the ingenious of the 08 Olympic Games Marketing Hongxing Erke's brand awareness has been promoted, and has promoted the expansion of its business in the overseas market. In November of the same year, Hongxing ERK's first overseas stores opened in Lebanon, so far, there are more than 1000 overseas outlets. In 2012, Hongxing Erke continued the Olympic marketing experience 4 years ago, and continued to sponsor several national Olympic committees to take part in the London Olympic Games. On the one hand, he hoped to continue to show the brand charm of Hongxing ERK to the whole world through the Olympic platform. On the other hand, he hoped to better interpret Hongxing Erke's brand spirit through the wonderful events, ignite the national plot and promote the enthusiasm of the national sports.

Speaking of the strategic layout of Hongxing Erke, President Wu Rongguang said: Although Hongxing Erke has grown into the first brand of Chinese tennis apparel, our goal is not to stop at home, but to become the world's leading clothing brand. Olympic marketing is one of the best platforms for us to achieve our goals. In the future, we will continue to focus on this goal, do a good job in the strategic layout of sports marketing, and regard Olympic marketing as one of the key points of brand development to achieve brand No.1 on the Olympic surface group equipment.