Children'S Shoes Market Will Be Broken.

Increasingly competitive

The new round of competition is not simply reflected in the competition of price or manufacturing capacity, but also in the overall competition of the brand.

In the face of the new round of brand competition, how can domestic children's shoes enterprises do well in the brand of children's shoes and how can they compete in the new round of competition?

First, children's shoes brand should be divided into children's clothing market.

The market is still the market, and the difference is that the market needs targeted segmentation. Only when the group is clearly defined can enterprises benefit.

Children's clothing market, from the market, can be divided into 0 years old baby clothes, 1-3 year old children's clothes, 4-6 year old children's wear, 7-9 year old children's wear, 10-12 year old children's wear, 13-16 year old children's wear 6 market segments.

The main purpose of doing a good job in children's shoes is to divide children's psychological characteristics, physiological characteristics and growth characteristics at different stages of their development at the age of 0-16.

In the process of children's growing up, psychological consciousness is gradually developing from unconscious to conscious to rebellious.

The effective grasp of this process will determine the difference between the styles and materials of children's shoes at different stages.

At the same time, do a good job of children's shoes brand according to China's national conditions, only two age clothing is no taboo, one is the infant group, the other is the elderly group.

Do well the brand of children's shoes, so it can be said from the four words of "reckless" from the style and color of clothing.

This is the typical psychological and physiological characteristics of children in infancy.

To do well the brand of children's shoes is to locate the consumers of children's shoes brand market.

Well, the biggest difference and difference between children's shoes brand children's shoes market and adult market is that there are two kinds of people in children's shoes market. One is children's shoes and children's clothes, and the other is children's shoes and children's decision makers and staff.

The particularity of children's shoes brand shoes is a problem for brand promotion. Is it the parents who lock the users or the children? After all, the judgment and decision making ability of the two are.

The younger the children, the weaker their self-consciousness. The older the children, the stronger their self-consciousness.

From this point of view, the direction of consumers in infancy and early childhood should be parents, not children.

In the scope of children, children's consciousness is stronger and stronger, and their sense of self selection is stronger. This leads to the larger the age of children, the more the market consumers are pointing to the children themselves.

The trend and change of children's shoes brand will determine the tone of the product. Marketing emphasizes efficiency, that is, enterprises should sell products to consumers in the shortest time.

And the most effective way to pry this market lever is to find the proper fulcrum. For children's shoes, the fulcrum is the precise positioning of the brand to meet the needs of consumers.

Perspective on brand positioning of children's shoes

Finally, the brand of children's shoes should be clear about their brand line.

Children's shoes products are growing according to age and users' psychological consciousness is stronger and stronger. Their willingness to choose products is stronger. In contrast, parents of decision makers are being pformed from policy makers and executors to advisers.

Therefore, the positioning of children's shoes brand is quite different for children's clothing products. For infants and young children products should be positioned in the parents, and for children above products should return to the positioning of children themselves.

The key to the brand price positioning of children's shoes is that there are two kinds of products in the market of children's shoes, one is a flood of cheap goods. These products are not brand conscious, and are flooded with the market.

However, in real life, because children in their own growth process, their psychological and physiological are in a period of rapid change, do a good job of children's shoes brand, which leads to a shorter cycle of products than the adult market product cycle, and even parents in decision-making when buying, because the child's body is growing and changing every year, resulting in temporary improvise.

Doing a good job in the brand of children's shoes is a big problem, which leads consumers to choose those products with high cost performance as the first choice when purchasing products, because even if they are discarded, there is nothing to be regrettable.