2011, Asahi Asahi, China Fashion Designer Creative Award

Recently, 2011, Asahi Asahi, a Chinese fashion designer. Originality The award-winning designer, Shi Jie, held a work conference featuring "Book maker" in Beijing.

"My cooperation with Asahi Asahi is itself a kind of industry chain Between heaven and earth. At present, the economy and society is an international close cooperation society. When cooperation is not intended to distinguish nationality, the key is to see the meaning and direction of the cooperation. Plus China and Japan have the same oriental culture, they will be more likely to express their products. Cultural level The same way. Shi Jie said in an interview with reporters.

The "book of man" feelings show that in the modern life of designer, Shi Jie, in the process of ecological instability, he tries to find the natural philosophy of "calligraphy and painting in classical Oriental Aesthetics" and "indifferent, pure, simple and balanced spirit of escapism". Shi Jie was splashing ink on the stage of the costume made of Xu Cheng Hua fabric, and wrote the two characters of the book. Meanwhile, Wang Shiwen, the spokesman of China's leading model and Asahi Asahi, has made a unique display of this work.

Since its establishment, Asahi group has always attached importance to protecting the natural environment, striving to improve the quality of products and expanding the application fields, and Bing Ba has long been the core brand of Asahi group. In addition to the fine texture of the product itself, the concept of environmental protection that has been adhered to for 80 years has also made "bin Ba" a top honor in environmental protection and fashion. The cooperation between Asahi Asahi and excellent Chinese designers is a win-win result for both sides.

In terms of fabric and fiber, Asahi Asahi represents the world's leading level. Now its bingba products are also attracted by Chinese fashion manufacturers through endorsement and creative awards. In fact, a few years ago, Asahi's achievements began to help Chinese garment enterprises go upstream to the "smile curve" of industrial economics.

As Narimatsu Masahito, Minister of the Asahi kasin Corporation, told reporters: "vertical integration or horizontal integration of the industrial chain is the two very important dimension of the upgrading of the garment industry. When working with garment production enterprises, we realized that garment producers should consider the depth and breadth of integration when they are vertically and vertically integrated. Therefore, our actions in the Chinese market refer directly to the large number of fashion designers. Because the decision making power of garment manufacturers is in the hands of designers. In addition, we intend to work hard from the forging of vertical industrial chains in garment enterprises, and cooperate with Chinese garment enterprises to help Chinese clothing enterprises to achieve "self-sufficiency" of fabrics.