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"Fashion Leisure" Or Shoe Enterprises Break Through The Killer Of Differentiation

2011/12/2 10:31:00 8

"Fashion Leisure" Shoes Enterprises Break Through The Killer Of Differentiation

Throughout the sporting goods market, the development trend of traditional footwear market has been increasingly saturated.

In this regard, many domestic

Shoe enterprises

Have already realized that whether it is in marketing or in product positioning, if we play the banner of "sports goods" before, it is very difficult to break through the heavy encirclement of domestic sporting goods giants such as Lining and XTEP.

At this time, differentiated positioning has become a breakthrough killer of these shoe companies.

Specifically speaking of differentiated positioning, we should first take account of the market segmentation plan of shoe enterprises, especially in the market.

brand

Competition homogenization is becoming more and more serious. Brand segmentation has also become a major trend in the footwear industry.

As we all know, at present, the consumer's living consumption level is higher and higher, and the consumption habits tend to be rational. The technology content of products will also be more and more valued by consumers.

In view of this, shoe companies should put more emphasis on the innovation of their products, not only on the design innovation, but also on the innovation.

science and technology

Content innovation.

After all, only with the same products on the market can we get a fashion whirlwind in the market.

But in fact, from the sporting goods to the leisure and lifestyle brand pformation, not all enterprises have chosen to pform completely.

In daily life, consumers pay more attention to entertainment than sports.

Therefore, only in the cultural construction of consumer groups, can the connotation be enriched and enriched.

At the same time, it also shows that the brand marketing of shoe enterprises is gradually deepening, and will make a new choice after in-depth investigation of consumer culture.

"Changing brand and market positioning is indeed a good brand operation strategy.

Nowadays, many people think that fashion casual shoes will be fired again, just as sports goods will be fired at that time, so they will set foot on foot.

But the pformation also means that enterprises need to re accumulate all kinds of resources.

Marketing experts say, of course, there will be individual enterprises to succeed, but any market competition is very fierce. There is a trend of popular casual fashion shoes in the market, but whether it will last for a long time, no one knows how big the space is and how difficult it is to estimate.

Because many shoe companies are starting from the production of casual shoes, this turn is to take the old road.

Therefore, shoe companies finally need to pay special attention to the fact that today's market is different from what they started at home. They must break away from their old models and not be blinded by empiricism.

If you want to change the market and brand positioning, shoe companies should seriously study new sales ideas and products.

Because only products built on market demand will adapt to the new market atmosphere in marketing.