Children Spend Hundreds Of Millions Of Business Opportunities Close To &Nbsp.
Children's wear
Consumption increased by 26.5% annually, toy sales increased by 40% annually, and a 2D cartoon box office could break through 85 million yuan. This series of data reflects the tremendous energy of the Chinese children's consumption army, and also makes Quanzhou enterprises with sharp smell of business opportunities unable to sit still.
Reporter industry learned that more and more springs enterprises began to devote themselves to the development of creative animation projects, so as to enter the rapid growth of children's creative industries: a senior marketing planning manager, a children's creative industry company; a foreign trade processing enterprise pformation and moving company, embarked on the international market brand authorized operation road; children's wear, children's shoes enterprises create independent cartoon images with children's programs, mobilize 3D animation, cartoon manuals to product image of the omni-directional animation marketing offensive.
Specializing in research and development of creative programs, sold to children's clothing,
Children's shoes
manufacturing enterprise
From last year to this year, many departments have gone through many twists and turns. Chen Shuqing finally changed the name of Liuhe marketing planning Co., Ltd. to Liuhe children creative industry Co., Ltd.
"Creative industry is a new concept after all. The regulations of the competent authorities in this regard are not yet perfect, so there will inevitably be a lot of trouble. But the support of the central government and the local government for the creative industry will give us hope and confidence in this industry."
Chen Shuqing, general manager of the company.
Hundreds of millions of business opportunities are close to death.
According to expert analysis, China's children's shoes and clothing industry is mainly concentrated in Quanzhou, Zhejiang, Guangzhou three places, Quanzhou as the first dense place, pregnant with hundreds of billions of business opportunities.
A 6 million yuan, low-cost two-dimensional animated cartoon "pleasant goat and grey wolf" created a staggering box office miracle in 2009, breaking 85 million yuan, which not only broke the inconfidence of many movie investors in the children's movie market, but also made us feel the huge energy of Chinese children's zero income consumption army.
According to the survey of baby industry research center, the consumption demand of Chinese urban residents for children's clothing is about 800 million per year, with an annual growth rate of 26.5%. In the future, it will maintain an annual growth rate of 8%.
And toy sales will grow at a rate of 40% per year. It is estimated that China's toy sales in 2010 will exceed 100 billion yuan.
He believes that with the rapid development of China's economy and the continuous improvement of people's living standard and the family structure of the only child at present, the child has become one of the most concerned members in the family.
Almost every family is increasing the cost of children's food, education, audio-visual, toys, clothing and so on.
Statistics show that the average consumption of children now accounts for about 30% of the total household expenditure.
Children's education and healthy growth have become one of the most important goals in family building. Children's industry has become one of the most popular and promising industries in China.
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The cartoon model swallowtail is the ambassador of Quanzhou culture promotion.
Develop creativity and sell it to manufacturers
For the pformation and upgrading of the original planning industry to children's creative industries, Chen Shuqing said that the Liuhe company has made a comprehensive progress in the production of technology, DIS elements, creative space design, cartoon animation and other creative projects for children's industries.
These projects have already had a preliminary foundation in the past two or three years.
"Children's industry is a wide area. At present, the company has successfully imported many production and research achievements to children's shoes enterprises."
Chen Shuqing's words indicate that the work of the creative industries is to develop creative projects and sell them to manufacturers.
Animation is the key project that the company will build in the future.
At present, the company brings together a number of senior cartoon designers, forming a professional and unique cartoon design team, able to undertake the creation services of large-scale cartoon and animation projects in China, and has successfully provided brand cartoon image services for many children's shoes and children's clothing enterprises, and has been applied to product design and application.
brand
Publicity.
Facilitated project and capital docking
According to expert analysis, the population of 0-12 years old children in China reached 220 million at the end of 2009, which exceeded the total population in any other country except China, India, the United States and Indonesia.
In the past 10 years, the rapid development of consumption promotion and industrial upgrading promoted the rapid growth of China's children's industry. According to preliminary estimates, the total scale of children's industry in China has exceeded RMB 1 trillion yuan.
However, at present, the development of children's industry in China is still in its primary stage, and there are still many problems.
If the industrial concentration is low, the domestic superior enterprises and famous brands are few, most of the domestic enterprises are small in scale, weak in risk resistance and lack of long-term planning. The lack of knowledge about the children's consumer market and related industries will lead to greater difficulties in formulating industry integration or cross industry development strategy.
More importantly, there are differences between the industry operators and investors in understanding the value chain structure of children's industry and the law of industrial development, resulting in the combination of children's industry and capital market in the initial stage, which has restricted the upgrading of the whole industry.
Chen Shuqing believes that these problems show that China's children's industry still has enormous potential for development. It needs the creative thinking of industrial operators and self-discipline of down-to-earth, and requires professional institutions to conduct a scientific and in-depth analysis of the development trend of industrial value and industry, thus promoting the effective docking of creative industries and capital.
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