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The Design Of Spear Children's Clothing Is Unreasonable.

2011/12/19 10:13:00 9

The Design Of Children's Clothing Is Reasonable.

In October 25th, the European Union issued a consumer warning to China's "Moga Kid '' s" children's T-shirt; in November 3rd, the US CPSC voluntarily recalled the production of China's Scout Wind Tech children's jacket; in November 18th, the EU issued a consumer warnings to Chinese children's cotton padded clothes; in November 25th, the EU issued a consumer warning to the Chinese "Union-Star" girl bikini; in December 2nd, the European Commission's non food quick warning system issued a consumer warning to China's "Diamond" brand children's jacket. Judging from the reasons for being recalled or warning products, it is mainly due to the unqualified children's accessories and ropes, which pose a risk of suffocation and injury.


With men's wear, women's wear, casual wear, motion With the maturity of the market, more and more enterprises are turning their attention to the children's wear market. As the last tempting cake in the clothing industry, children's clothing carries too much hope and expectation. From this year's cross-strait Clothing Fair, China International Clothing Fair and the fair trade fair, the reporter can clearly feel the hot market of children's clothing: Children's clothing from independent hall to the whole floor, from supporting role to the most active protagonist, the potential value of children's clothing is becoming clearer.


The prospect is very good, the market is very broad, but there are many problems, mainly the quality and technology problems. Reporters from the inspection and quarantine departments learned weekly warning information found that children's accessories, rope The unqualified phenomenon is still not optimistic, which seriously affects the reputation and market of Chinese children's clothing in foreign countries. Reporters noted that the reasons for the recall of European and American notified countries were mostly asphyxia risk, chemical hazard, risk of injury and use of prohibited dyes. Among them, the design of rope and small parts is unreasonable.


"The repeated notification and recall of children's clothing in China is no longer a purely quality and safety issue or technical problem. The crux of the problem lies in the fact that information communication is not smooth and information is not synchronized." Industry analysts said, resulting in Children's wear The reasons for the failure of safety are mostly on foreign customers, such as defects in product design of foreign customers, or surface accessories such as strength specified by customers for cost considerations. In addition, domestic enterprises do not understand foreign technical regulations. They only know that they are produced according to their customers' requirements, and lack sufficient identification ability for whether the design plan is in line with foreign technical regulations. Most of them do not stipulate the conformity of product design when signing contracts with customers.


In this regard, the Quanzhou Shishi Office of the inspection and Quarantine Bureau drew relevant enterprises to the children's clothing industry. First, it paid close attention to the technical barriers to the children's clothing and the successive warning and notification information, which was constantly emerging in Europe and the United States. In view of the characteristics and requirements of different countries and regions, it organized technical personnel to study and enhance the level of enterprise risk control. Two, we should make full use of the technical advantages of some testing organizations and establish a series of gatekeepers from raw materials to finished products. Three, enterprises should be positioned according to their own characteristics, establish brand awareness, develop products with unique brand characteristics, take the road of managing benefits and taking advantage of brand benefits, avoiding the change of Renminbi to foreign currencies, and the soaring and original costs of various kinds of labor. Material Science The fluctuation of price and so on make the profit margin of products smaller and smaller.

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