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The End Of The Year Is Coming; The Boss Of The Shoe Factory Held Up For The New Year

2011/12/20 11:06:00 268

Shoe FactoryShoe Enterprise Industry

As the New Year is approaching, "money" has become an indispensable word for the boss of the shoe factory on the phone every day. If we want to define this word, 99.99% of shoe factory bosses will loudly and forcefully reply "cash!" If we have to add a deadline to this word, 100% of shoe factory bosses will say "immediately!"


This year is right Chengdu For most small and medium-sized bosses, it is absolutely a challenge that they have to survive in any case. Yesterday, the reporter interviewed some small and medium-sized shoe factories in Jinhua District of Wuhou District to investigate their plans for the New Year.


  Why does BMW stop at the door to "pacify the people"?


Boss Zhao exposes secrets in the circle: taut


BMW will stop at the factory gate at the end of the year


Play cards with big chips according to the habit


Most worried about the embarrassment of "brother" borrowing money


Spreading rumors: "Who is short of money" spreads faster than bird flu in the circle


Boss Zhao is here Shoe enterprise The industry has been struggling for more than ten years, and all kinds of hidden rules of the industry are clear. "In fact, most shoe factories are in trouble this year, and many of them have been dragged to their last breath by bad debts and receivables. But just looking at the appearance, you can't find a shoe owner who is short of money in the area of Western Shoes Capital."


   Most afraid of "brothers" borrowing money


Zhao said, "Any decent shoe factory owner who goes out to play mahjong should bring at least 40000 yuan in cash. They all have at least two luxury cars at the level of one million yuan. They usually choose Hummer, BMW, and the worst is Touareg."


The reporter also found an interesting phenomenon: many shoe factory owners stopped their best cars at the gate of the factory to let passers-by see them. Boss Zhao said, "The reason is very simple. The chips on the luxury car and mahjong table are the boss's face. In fact, the more difficult the cash flow is, the more you have to 'tighten up'. Once you find out who's BMW is missing, or who usually plays mahjong shoes boss suddenly does not come on the table. The old brothers immediately raised their vigilance, and all of them avoided." "No one wants to deal with people without money. They are all brothers. If the other side asks for money, it is not good enough not to borrow it. If they borrow it and cannot take it back, they may be dragged down."


  There is no secret in the golden flower shoemaking circle


"The worst thing is still to come. Customers who place orders in this factory will also place orders in that factory. The master who pulls goods for you is also pulling goods for him. Not to mention the workers who change jobs between factories. There are almost no secrets in the golden flower shoemaking circle, and the phrase" who is short of money "in the circle can spread as fast as bird flu." "Within a week, material dealers, landlords and various creditors will come to you one after another. The payment that could have been delayed until next year will also force you to get the money immediately, and then an enterprise may be washed away immediately."


As for the importance of "stretching", Boss Zhao gave the reporter an example: "Once there was a shoe owner who was doing well in business and ran into difficulties in turnover, which was reported by the media as the theme of SMEs' financing difficulties. Originally, the boss expected to impress the bank to obtain loans as soon as possible, but it was the material suppliers who rushed to collect the money that waited for him. As a result, we can imagine that he ran away and went bankrupt. "


  There are worries behind stretching


Boss He complains about the operation: difficult


The number of orders decreased by 230000 pairs this year


And the settlement time with suppliers is shortened


Foreign customers have to wait a long time to settle


Bonus squeeze: more than 10 suppliers, each with 20% less accounts, allocated year-end bonus for employees


"As the New Year is approaching, about 60% of Jinhua's shoe factories have been closed for lack of orders, and 40% are still in operation." Yesterday, He Zhijun, the chairman of Haiyun Shoes, who is still rushing to work, said when he mentioned the "New Year holiday", "This year is the saddest year since the establishment of the factory 10 years ago".


The head is too big. Daily expenses are 13000 yuan a day


European debt crisis RMB Appreciation and inflation, like many foreign trade enterprises, Haiyun, which is purely an exporter, has also encountered the same problems. "In previous years, the annual sales volume of enterprises could reach 600000 pairs, but this year's orders were only 400000 pairs. I have not seen a single order larger than 1200 pairs in a year or two." On the one hand, the decline of orders, on the other hand, the rise of costs, He Zhijun was also driven to a head. "I calculated that in order to maintain the normal operation of the factory, every day when I opened my eyes, it was about 13000 yuan of daily expenses." He Zhijun said that when business was good in the past, shoe factories and material suppliers generally settled accounts every three months, but this year this kind of "good things" no longer exist. "Suppliers who have better relations require settlement once a month at most; If the relationship is very ordinary, you must pay and deliver the goods. " "From the time we receive the order to start production to export the goods to foreign countries, the transaction time is generally up to three months. Customers pay 30% of the deposit when they place an order, 60% when the goods arrive at the port, and 10% when there is no quality problem three months later. As a result, domestic suppliers demand payment and foreign customers have not yet reached the settlement time, which increases the difficulty of capital turnover to a certain extent."


  Installment payment of retention bonus at the end of the year


Since this year, He Zhijun has screened 11 customers of the shoe factory, focusing on receiving orders from only four customers.


As the end of the year approaches, hundreds of employees are waiting to receive the year-end bonus. He Zhijun plans to pay each employee an extra month's salary, which is about 4000 yuan for managers and 1000 yuan for ordinary piecework workers. "It's too difficult for banks to lend now, and the interest rate of private lending is too high, so we haven't borrowed." He Zhijun said frankly that due to the difference in settlement time at home and abroad, some orders have not been fully collected, so the money for the Spring Festival was settled through discussion with suppliers, "For example, if I should have paid the supplier 200000 yuan, I would have paid 150000 yuan first, and the remaining 50000 yuan would be settled after the year." "More than 10 suppliers have given me about 20% of the space for capital turnover." {page_break}


  How is the year going? Stable


Boss Gu has a key strategy: Runqi


The raw material cost is nearly 6 million yuan to be repaid


800000 yuan of employee salary will be paid


Working capital 200000 yuan


Scrupulous: not so much money, but the boss can afford it - you can use small money to "embellish" the material supplier


Boss Gu's business card clearly marked "China's first-class shoemaking enterprise", and he claimed that he felt quite good about his capital situation. After being questioned by the reporter, it was found that Boss Gu's shoe factory currently owes nearly 6 million yuan to more than 20 material suppliers for raw material costs. It is estimated that 800000 yuan of salary will be paid to employees in December, and at least 200000 yuan of working capital will be needed.


   He had to pay $7 million in cash by the end of the year


"Do you have 7 million cash in your account?" the reporter asked. "No, I have at least 20 million yuan of receivables outside, which is not a bad debt of more than 200000 yuan." Gu answered simply. "Then the wholesalers and trading companies can pay you 7 million yuan before the end of the year?" "Impossible!" "So you don't worry?" "It seems that you don't know the shoe industry."


Gu told the reporter, "The cooperation mode of shoe manufacturing enterprises is' extensive 'acquaintance business. The shoe factory relies on acquaintances to credit leather materials to material suppliers, the downstream wholesalers rely on acquaintances to take goods, and the customers who place large orders must be friends. Without contracts, they are faxing a piece of paper that only indicates shoe type, materials and other information, with at most one chief executive's signature." After receiving the order, The shoe factory will then credit the raw materials to the material supplier according to the required amount of leather, midsole, buckle and glue.


The bill is rolling "Run Up and Go"


Boss Gu said that the payment process in the shoe industry is the longest. Generally speaking, the settlement period for the material supplier to give raw materials to the shoe factory on credit is 3 months, and the minimum payment collection period for the wholesaler to the shoe factory is half a year. This is because retailers receive cash from consumers immediately. But many retail enterprises spend money on store expansion, reinvestment and other projects. Wholesalers have to wait three to five months to get money from retailers. The most common situation faced by shoe enterprises is that the upstream payment period has arrived and the downstream money has not been collected. What can we do? The reporter has begun to worry about him. However, Boss Gu still said two words in a hurry: "Run to." "How can you run without money?" The old board said the truth: "If you take back the payment of 200000 yuan, break up the whole into parts and pay 20000 yuan to each of the 10 material suppliers." As long as the account is rolling, the material suppliers will not be forced. In any case, the downstream is also constantly making money for the shoe factory, and everyone rolls around and "runs away".


Gu said, "Now the market is depressed, and the capital chain of the shoe factory is very tight. It's good to guarantee that those like me can run; those who can't run have been dragged down by bad debts."


   Boss Wu makes a summary——


Small and medium-sized shoe enterprises are pressed by triangular debt this year


After the interview with Haiyun Shoes, the reporter passed another shoe factory. The rolling shutter door in the factory was half closed, and only a few workers were working. The factory seemed very quiet. After several setbacks, the reporter contacted Mr. Wu, the boss of the shoe factory who was working outside by phone.


Five or six years ago, Mr. Wu rented the workshop here as a shoe factory, and all the shoes produced were sold domestically. The lacklustre business this year is a common problem faced by most small and medium-sized shoe enterprises, Since there is no fixed customer, the order quantity is very unstable, and the operation of shoe enterprises is also mainly maintained by orders.


Mr. Wu said frankly that because of the rapid decline in overall performance, the shoe factory has a very difficult capital operation this year, and dozens of fixed employees may be paid an extra half month's salary. Even half a month's salary is difficult for him

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