2011 Electricity Supplier Competition Ended, Leaving Only Three Suspense.

The upcoming 2011 is the year when e-commerce development climax occurs, as the development of e-commerce in 12th Five-Year. Plan The beginning of the year, the positive development and rapid expansion is undoubtedly the main theme of the development of e-commerce in 2011. But in this process All the details and changes have left us with many suspense about the future development of e-commerce. We can take stock of the past and look forward to the future.

Is it a blessing or a curse for a traditional enterprise to get in touch with a net?

The Ministry of Commerce issued the guidance for the development of e-commerce in 12th Five-Year. It clearly pointed out that by 2015, the proportion of e-commerce applications in China's Enterprises above Designated Size will reach more than 80%. The fruitful development of the e-commerce market and the clear policy orientation from the government made 2011 a year for traditional enterprises to get in touch with the Internet. But behind this bustling business transformation tide, there are several unhappy families. In the middle of the year, the apparel giant, the United States, announced the divestiture of e-commerce business, announcing that e-commerce was testing water, giving the traditional enterprises flocking to the field of e-commerce. CEO, a leading e-commerce provider in China, said that the risk of traditional business transformation often comes from the lack of understanding of the electricity supplier. From portal construction to specific operation process, if there is no full support of professional platform, blindly pursue the construction and development mode of their own initiative, it will easily fall into the trap of e-commerce development. Such vigilant Online retailers Risk also bothers many traditional business managers in the transitional period. From the experience of searching the electricity supplier service platform, whether it is B2C or B2B, because the search provides a one-stop e-commerce service and support from online to offline, many traditional enterprises without electronic commerce experience not only smoothly pass the technical threshold of the construction of the e-business portal, but also can finish the online and offline marketing running in a short time, and successfully realize the "Shang Dao" of the electricity supplier.

It can be seen that this wave of traditional enterprises' large-scale business transformation is actually a blessing or a curse. I'm afraid more depends on the way of business transformation. Only a more positive and stable transformation path can make the future development of enterprises really catch up with the high-speed train of e-commerce development.

Electronic business platform mode, "vertical" or "comprehensive"?

Vertical or integrated, this seems to be an eternal topic from the beginning of the development of e-commerce to the present. In 2011, this problem seems to have come up with the final answer. Dangdang, Jingdong and so on, a group of traditional vertical e-commerce giants began to try diversified department store business line development, even Suning, a traditional household appliance chain started to announce that it will sell books on suning.com in the online portal, seems to indicate that the vertical mode of e-commerce has been declining. But in fact, from clothing, shoes and socks and other household products to steel and auto trading, there are still a large number of well functioning vertical electric providers who insist on running, while online and offline are directly opposed to Suning. This time, they did not move with their rivals, but announced their e-commerce policies in the short term, and will continue to stick to the field of home appliances. The vertical electricity supplier model, which is under the banner of localization, has also become a potential vertical e-commerce innovation in 2011.

Therefore, the topic of vertical or integrated? I am afraid that this topic is going to continue. But in any case, the vertical and synthetic boundaries are becoming more and more blurred, and their connotations become more and more abundant. They have become a long-term trend. This trend is not related to the increasing diversification of enterprises entering the field of electronic commerce. In view of this, apart from vertical or comprehensive, it is the most important policy that many electronic business platforms need to consider more about how to achieve the change of the market environment.

E-commerce platform services, "management" or "cooperation"?

2011 is not only a year of great development of e-commerce, but also a year of great development of e-commerce service industry. Relevant data show. In 2011, China's B2B e-commerce service enterprises reached 9200, an increase of 21.3% over the same period. The number of B2C, C2C and other non mainstream enterprises has reached 15800, representing an increase of 58.6% over last year. The emergence of numerous e-commerce service platforms has also created many differences in the concept of e-commerce services. For business users, the role of platform service providers is managers or collaborators, becoming the most important distinction between the most important platform services.

The traditional e-commerce service platform tends to manage roles, and the platform can take everything into consideration, which can reduce the burden of the electricity supplier to some extent, but at the same time, it also limits the autonomy of the enterprises. Therefore, for the users of the enterprise, the advantages and disadvantages are always coexisting and abandoned. In search of the role of the electricity supplier platform as a partner cooperation, through the provision of technology, training, electricity supplier operation guidance, consultants and so on, to help enterprises complete their business ideals. As more and more enterprises of different backgrounds, different backgrounds and different business concepts enter the field of e-commerce, personalization and differentiation become the increasingly strong demand of enterprise users. Therefore, the concept of cooperative operation has begun to be recognized by more and more business users, and the search electronic business platform mode has increasingly become an important force in the field of electricity supplier service.

Looking back on the past, the curtain of the development of e-commerce in 2011 has already fallen, but the trend is bound to be a new wave of the development of the electricity supplier. How to explore the mode, how to choose the direction and how to serve well will remain the three questions that can not be avoided in the future development of e-commerce. Therefore, it is more necessary for all business managers, platform operators and experts and scholars who participate in and pay attention to e-commerce to explore problems and find answers in the development and practice. Because only by constantly exploring and summarizing can China's e-commerce future flourish and flourish.